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We've got an exciting new direction to announce here today on WoW Insider. Because patch 2.4 has just released, and information about Wrath of the Lich King, the next expansion, is pretty much nonexistent (we haven't even been told a release date by Blizzard yet), AOL, the company that owns the Weblogs, Inc. network of blogs, of which WoW Insider is a part, has determined that instead of covering World of Warcraft every day, we will now be covering a new, surely more exciting and surely soon to be more popular massively multiplayer online game.

Yes, starting today, WoW Insider is becoming HKO Insider, and instead of WoW, we will be covering the very popular MMO Hello Kitty Online. With no changes at all coming to Azeroth anytime soon, it's time to say goodbye to the Barrens and Stormwind, and "hello" to Hello Kitty, Sanriotown, and the entrancing world of the Flower Kingdom. Playing with Illidan and Kael'thas was fun for a while, but now HKO Insider will bring our daily insight and coverage to the world of Badtz-Maru and Keroppi. Want guides on how to make your garden grow, or the best way to PvP against the My Melody class? They'll be right here on HKO Insider.

All of your favorite WoW Insider features -- Know Your Lore, Moviewatch, Shifting Perspectives, and 15 Minutes of Fame, are all here (and you'll be able to see them posted later today). But instead of covering World of Warcraft, all of our writers, whether they like it or not, will be covering Hello Kitty Online from now on.

Please enjoy the new focus of the site, and thanks for reading as always. While Hello Kitty Online is still in closed beta, we're almost sure it'll come out before Wrath of the Lich King, and we've been asked to point our site towards the real MMO winner of the year in 2008.

Tags: aol, definitely-not-a-joke, features, hello-kitty-online, hko-insider, my-melody, weblogs-inc, wow-insider-business, writers

Filed under: WoW Insider Business