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The New York Times has brought its journalistic bear to the story earlier this week about China deciding not to approve WoW's release over there under new service provider Netease, and it seems what we thought was confusion between two agencies has turned into a war. One one side, you have the General Administration of Press and Publication (GAPP), who earlier this week said that Netease (WoW's local provider of Blizzard's game in China) could not legally be collecting subscriptions on a game that GAPP hadn't yet approved. But on the other side is the Ministry of Culture, who did approve WoW's content when it was run by The9, and are now saying that GAPP "overstepped its authority" by thinking it could "penalize online gaming" at all.

Which means that the silly game of World of Warcraft has fallen smack dab in between two government agencies lobbying for power. In the past, says the NYT, GAPP has approved games pre-release, and the Ministry of Culture has overseen games once they've started running online. But WoW is a weird exception (it has been online for a few years already, and only went offline when Blizzard switched providers), and it looks like both agencies are grabbing for power and the sizable fees that come along with regulation. If they continue to clash, it'll be up to the State Council, China's cabinet, to determine who's in charge. And the NYT says if that happens, the Ministry of Culture has the edge, with lots of friends in the cabinet already.

Meanwhile, Netease hasn't taken the game offline yet, apparently -- they still haven't been given official notice to do so. There's no word on how long this will take to shake out, but even China's players are tired of the fighting; they just want to get back into Azeroth and play.

Thanks to everyone who sent this in!

Filed under: Realm Status, News items, Economy

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Filed under: Podcasting, Fan stuff, Blizzard, Leveling, WoW Insider Show

This is certainly an issue (if not a full-blown problem) in my guild, so I wouldn't be surprised if most guilds have a rough time getting guild members to use some of the outside resources they've put together. Nowadays, there are so many ways to make a guild website and so many different things you can do with one that most every guild has at least one place online to call its own. And those places are usually frequented by one or two people in the guild (usually the person running the site and/or maybe the GM and an officer or two), but in my experience, it's kind of tough to get people to use those resources, just because of lack of interest or know-how or habit. What's the point of having a database of members, a message board, and a blog and picture gallery when no one uses it?

Enter Ankie of WoW Ladies, with an intriguing idea to support the guild's website.

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Filed under: Fan stuff, Virtual selves, Guilds, Odds and ends, Breakfast topics

Righteous Defense lays out an intriguing argument for an idea that I still personally can't get behind: paladin stances. The recent changes around patch 3.3 have shined a light on paladin versatility, and basically, paladins are forced to pay the hybrid tax three times over -- because they can do it all without limiting themselves, they can't do anything as well as other classes. So RD makes the suggestion: instead of letting paladins have all of their spells under any aura, it's time to narrow things down a bit. Devotion Aura becomes tanking stance, gets Righteous Fury's threat bonus added to it, and enabling it makes pallies lose some other abilities (Avenger's Shield is RD's suggestion). Retribution Aura becomes a DPS "stance," with added benefits and costs, and so on. By forcing paladins into a playstyle, you can give them extra power, because you've taken away versatility.

Unfortunately for those in favor, I don't think it'll ever happen. First of all, we already have a class in the game that uses stances, and I think that this type of gameplay is too close for Blizzard's comfort to implement in the same way on paladins -- they want the classes to play different. Second, the paladin class design has always focused on the versatility of being a hybrid. While paladins may want to limit themselves to see buffs, Blizzard has never shown an inclination to limit pallies' versatility just to make them more powerful. I like the idea of Righteous Fury's buff getting linked up to something else (it definitely seems like it's out there on its own as an arbitrary tanking buff), but paladins getting a fully implemented stance system doesn't seem likely at all.

Filed under: Paladin, Analysis / Opinion, Odds and ends, Raiding, Classes, Buffs

This is fascinating stuff to think about over the weekend -- New Scientist has an article (sent to us by quite a few readers -- thanks!) about how we perceive our virtual selves in video games like World of Warcraft. A group of scientists at Dartmouth University hooked a few WoW players up to an MRI recently, and they found that when asked to describe themselves and their virtual avatars, the same areas of the brain activated -- areas normally suited to "self-reflection and judgement." In other words, you think about your avatar the same way you think about yourself. They found nearly no difference in the way the brain activated when subjects considered themselves and their avatars.

But when you make the split between virtual and real worlds (including your friends in both), the brain's center for imagination tends to light up whenever you consider the virtual world. You've got the normal parts of your brain working when thinking about yourself or others, but when you add in the virtual component, the imagination center lights up as well.

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Filed under: Analysis / Opinion, Fan stuff, Virtual selves, Odds and ends

Activision-Blizzard has released their third-quarter numbers for the financial year of 2009, and as you might expect for the company in charge of Call of Duty, Guitar Hero, and World of Warcraft, business is brisk. They were expecting to bring in around $700 million, and ended up pulling in around $50 million more than that. It's good, we guess, to be the king.

Blizzard, in particular, laid claim to three of the top five selling PC games in North America on the good side, and on the bad side, Activision acknowledges in the press release that they're happy to have WoW back online in China, but a little worried about the troubles it's seen over there lately.

Strangely enough, there is no information in the earnings about how much money World of Warcraft has pulled in for the company, or any updates about subscriber numbers. Usually, that gets at least a mention, so maybe, with subscribers certainly down in China, Activision-Blizzard wants to keep that under their hat for now.

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Filed under: Items, Blizzard, News items, Making money

• +153 Stamina, +153 Intellect. Yes, that much. +86 Spirit, too.
• A Blue and a Red socket, with a +7 spell power bonus if you match both up. Remember, you don't have to if you don't want to, and this is certainly a socket bonus that's probably not worth going for. If you need an extra gem for your meta, this is probably the place to put it.

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Filed under: Items, Instances, Raiding, Phat Loot Phriday

We mention a ninja of the Onyxia mount in this week's Guildwatch, and while researching that, some other forum threads came up, including these two, both from General, where people say with conviction that given the chance, they'd take the Onyxia mount and never look back. They have a point -- it's one of the rarest random mounts in the game, on a raid that's definitely PuG-able. Chances are low that you'll ever see it, much less win it on a random roll, and so for a lot of people, it'd be worth the namechange and the server transfer you'd have to pay to escape your new ninja reputation.

Personally, I wouldn't do it, but that's really only because I know there are lots of rare mounts in the game that I'll never get (sigh, Red Proto-drake, I covet you), and one more isn't that big a deal. Not to mention that I like the guilds I'm in and the people I play with, and who knows what they'd think of me if I stole the mount from them or someone else. But not everyone feels the way I do, I'm sure, so let's ask: if you had the chance, in a PuG or a guild run, to steal the Onyxia mount as your own, would you take it? And if you would, is it just because it's so rare and special?

Filed under: Items, Odds and ends, Instances, Bosses

The most recent patch notes answered something I've been wondering about the "summon-from-anywhere" LFG system since I first heard about it: what happens if you get summoned into an instance and then you leave? The answer, apparently, is that you go not to the instance's entry portal, but instead you get sent right back out from whence you came. That's a bummer and a benefit -- unfortunately, you won't be able to use the feature to do any cross-world teleporting (leaving Violet Hold, for example, won't work as an extra hearthstone to Dalaran), but on the other hand, you won't have to stop what you're doing wherever you are.

In fact, porting in and out of any instances you run may change your positioning in the game completely. Nibuca doesn't see any need any more to leave a hearthstone in Dalaran -- that was previously the most central location for collecting daily dungeon quests and flying out to meeting stones, but with neither of those things necessary any more, you can park your stone anywhere you want. It'll be very interesting to see how movement patterns change after the new system goes live. I doubt Dalaran will be a ghost town (if nothing else, there will be plenty of people there sitting in LFG chat), but certainly the LFG is mixing up the reasons that a lot of people are hanging around there.

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Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.

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Filed under: Patches, Analysis / Opinion, Virtual selves, Instances

Well Blizzard has finally done it. After charging only for out-of-game services like faction changes and character customization, with the release of in-game pets on the Blizzard store, they've finally moved on to selling virtual items for real money. And there's a word, dirty in the mouths of some, that's floating around that some of you may not have heard or understood before: microtransactions. We wouldn't blame you -- some of our own staff didn't even know what they were just a little while ago. But with the decision to sell in-game items for straight cash, Blizzard has entered the fascinating and treacherous world of microtransactions. And if you're going to follow them off into this world, you might as well at least know what they're all about.

And so, we're here to help. Whether you've never heard of microtransactions before, you're convinced that they're the devil and that Blizzard has grown too greedy for their own good, or you can't wait to open up your wallet and get a Pandaren Monk to follow you around, let's take a second and look at the history of the microtransaction model, what it means that Blizzard made this decision, and what might happen to the game in the future.

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Filed under: Items, Analysis / Opinion, Virtual selves, Odds and ends, Blizzard, Economy, Making money