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Mike Schramm

Chicago, IL - http://www.mikeschramm.com

Mike Schramm has been writing and publishing both online and traditional media for almost ten years now. He's a freelance writer based in Chicago who's been published in Newcity, Time Out Chicago, and many places online, including Opium and Uber. Currently, he is senior editor of WoW.com, writes for TUAW, Joystiq, Massively, and a few other outlets, and continues to pop up in unexpected places all over the Internet talking about gaming, technology, and culture. You can track his exploits at his personal website, mikeschramm.com.

Twisted Nether Wiki compiles a nice list of WoW utilities

A few folks over at the Twisted Nether Wiki have done a great thing and compiled a nice full list of all of those little online WoW utilities that we talk about every once in a while. From character improvement tools like Be Imba! to resources like Kaliban's Loot Lists and even humor sites like WoWBash, if it's online, WoW-related, and worth visiting more than once, it's on this list.

And of course it's a wiki, so even if it's not on that list, you can add it. But it is cool to have all of those resources in one place -- we mention them, obviously, when there are updates to share, but if you don't bookmark them when you hear about them, they might have fallen off your radar. There are so many great and well-designed tools out there for players to use that something like this, tracking them all, is great to have.

Filed under: How-tos, Fan stuff, Odds and ends, AddOns, Raiding

Blogatelle signs off

One more major WoW-related blog has closed its doors. Too Many Annas, among others, notes that Blogatelle has called it quits, saying that Sean and Jess over there both feel they've come to the point where they've run out of things to say. While the blog itself is definitely a nice achievement -- it was an excellent blog centered on roleplaying (we've mentioned it before here on the site as an excellent resource for RPers) -- they will unfortunately leave a number of series behind, including the Katafray project, which followed a roleplaying Paladin up through the levels in Azeroth. As Anna says, they definitely deserve a hat tip, both for giving the RP community a solid and steady blogging voice, and for being accessible enough to bring in new RPers.

This closing follows the shuttering of a few other WoW blogs lately, most famously those of BRK and Resto4Life. You might say three is a trend, sure, but on the other hand, we've seen a lot of blogs and podcasts grow as well lately. Four years in, there are going to be all kinds of people in the community, in all kinds of places regarding their interest to the game. Anyone who sees a few bloggers step away to do other things and cites it as a sign that the game is on its last legs needs to keep looking. We're sorry to lose some popular bloggers, but it sure looks from here like the community is stronger than ever.

Filed under: Analysis / Opinion, Fan stuff, Virtual selves, Blizzard

The Guild shooting season 3, fires director (not really)


Our friends over at The Guild are hard at work on season 3 -- if you've been following their Twitter feeds, you'll have seen that shooting is underway en masse, and while we haven't yet heard when they'll be done, it sounds like they're already keeping some long hours over there. Such long hours, in fact, that tempers are apparently flaring on the set -- as you can see above, director and editor Sean Becker has become a victim of Felicia Day's (substantial?) wrath, and been fired from the show.

Ok, not really -- they're just joking around. But even if he's kidding about what's in that "guild 3 master" box, we at least know there is a season 3 master, and that sooner than ever, we'll be able to see just what happened when Codex took that out-of-body sprint at the end of season 2. Can't wait to see it.

Filed under: Fan stuff, Virtual selves, Odds and ends, Humor

The Daily Quest: They really are


We here at WoW.com are on a Daily Quest to bring you interesting, informative and entertaining WoW-related links from around the blogosphere.

Filed under: Druid, Analysis / Opinion, Fan stuff, Odds and ends, The Daily Quest

Blizzard files trademark for "Cataclysm"


Is "Cataclysm" the name of Blizzard's next-gen MMO? This Tumblr blogger has uncovered trademark applications filed by Blizzard in the fields of computer games, paper-based products, and online entertainment services. Those trademarks are on the USPTO's website, and we can confirm that Rod A. Rigole has been employed by Blizzard as legal counsel previously, so these trademark applications, all filed late last week on June 26th, are all real.

Of course, that doesn't confirm that we're actually talking about the next-gen MMO, or that Blizzard is planning on releasing a game called "Cataclysm" at all (StarCraft: Ghost was also trademarked, and we all know what came out of that). It could be another WoW expansion (though you'd think that WoW would be in there somewhere if that was the case), or it could be a completely separate game. Not that we know of one, but Blizzard certainly is working on all kinds of projects that we haven't yet heard about officially.

So. "Cataclysm." Trademark Blizzard Entertainment. Keep an eye out for it at BlizzCon this year.

Thanks, Ryan!

Update: We noticed the domain wowcataclysm.com expired on June 26th, 2009. The domain was previously held and parked out in Australia. June 26th is the same day the trademark was filed with the US Patent & Trademark Office. The domain is also now held by GoDaddy, who we know handles Blizzard domains. That's just a little too much coincidence for us to stay quiet about. It's entirely possible Blizzard just acquired the domain name.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Economy, BlizzCon

Guildwatch: Paydirt in the drama mine


Picture it: you're raiding along with a PuG run by a guild called, say, Logos et Ethos. Things are going well -- your first piece of loot drops, and people start rolling on it. But then the master looter from the guild throws this in guild chat: "we will begin the bidding at 100g." Yes, apparently it's an auction run, and they didn't tell anyone. The scene above unfolds -- people curse out the guild, leave the raid, and Poemaster pulls out the caps lock to try and keep his guild's secret fundraiser going.

That drama and more in this week's Guildwatch, along with stories of downed bosses and recruiting from around the realms. Send us your tips (especially drama, we always love a good chat screenshot) to guildwatch@wow.com, and click through the link below to read more.

Read more →

Filed under: Analysis / Opinion, Virtual selves, Guilds, Odds and ends, Instances, Humor, Raiding, Guildwatch, Bosses

Fast travel, and why it's hard to find in MMO games

Rock Paper Shotgun has an interesting piece up looking at travel in massively multiplayer games, and while the analysis is really about travel in all MMOs, of course World of Warcraft gets placed front and center -- with the notable exceptions of Mages and Warlock summons, it's a game that squarely places you in its vast world, and asks you to make some solid decisions about where you want to be. While travel has certainly gotten easier (and will continue to do so), it's still an important part of the world -- sometimes, when you're in a backwater zone and your hearthstone is down and there's no summons available to you, you've just got to get on a griffon and put the time in to fly around.

Why is that? Why can't we just teleport around at will to places we've been before (a la Fallout 3 or Fable 2, if you've ever played those games)? Why does Blizzard make us traverse the wide world? RPS lands on two solutions: either they just want you to play the game more (certainly possible, especially since big worlds with long travel times and subscription fees are a trademark of the MMO genre), or they're just being jerks about it. But their panelists, and Blizzard, have offered one more suggestion: they want this world to feel vast, and one way to do that is to make you move around it rather than warp anywhere you want at a moment's notice.

Then again, that's some deep psychology, and sometimes you just want to get in an instance with your friends and fight (hence the recent changes to summoning anywhere, queueing from anywhere, and so on). Travel definitely serves a purpose in MMOs, but the genre has shown in the past few years that while instant travel all the time might shrink the world a little too much, sometimes you just need to get to where you want to be.

[via Slashdot]

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Leveling, Mounts

WoW Mountain Dew ad was directed by Tarsem Singh

A number of sites have done a post-mortem on the Mountain Dew WoW Game Fuel ad (featuring two ladies battling it out through their WoW characters in a live-action supermarket), and they've uncovered a really interesting fact: the ad was actually directed by Indian director Tarsem Singh, one of my favorites -- he not only did the visually stunning sci-fi/horror flick The Cell a few years ago, but more recently made The Fall, which is an very well-done kind of mirror-life fairy tale. He's directed a number of commercials before, including some for Nike and Levi's, and teamed up with a company called Zoic Studios (they've done a few other spots for video games already) for this WoW commercial.

The original CGI models for the ad did come from Blizzard (I'd guess that they're the original models from the WoW CGI trailer), though they were spruced up quite a bit by Zoic to add facial expressions and dynamic costumes and hair. They were then connected to motion captures from stunt artists (which were probably also tweaked to seem a little more than human, and then composited all together in the supermarket scene.

Very cool stuff. This isn't the first time WoW characters have been used to sell soda, but hopefully we'll see more fun sequences like this come out of the deals between Blizzard and their partners.

Filed under: Analysis / Opinion, Fan stuff, Virtual selves, Odds and ends, Blizzard, NPCs

New pet and mounts achievements coming soon

You're a pet and mount maniac. You've hunted down every noncombat pet you can find, gotten a lucky roll on every rare mount you can possibly pick up, and after long last, you've earned both the "Lil' Game Hunter" and "Mountain o' Mounts" achievements. But still, you want more for some reason. More pets, more mounts, more achievement points.

Good news: Bornakk says that there will still be more to find. While he says they won't be upping the achievements every time they bring out a patch that has more pets and mounts to collect, they will definitely add in new achievements periodically for collecting both noncombat pets and mounts (and, though he doesn't say so, we'd assume they'll add in extra rewards besides the achievement points, including extra pets or mounts to be earned at each level).

So if you are in fact a collecting master and have already earned the 75 pets and 100 mounts (a much easier feat than it used to be) for both maximum achievements currently in the game, just be patient. There'll be new goals to go after soon.

Filed under: Patches, Items, Analysis / Opinion, Fan stuff, Blizzard, Mounts, Achievements

Waiting on StarCraft II? Blame WoW

Like many other Blizzard fans, you're probably super excited about the upcoming release of StarCraft II -- it was "about time" when we first heard about the game, and now, this close to actually having the game out, anticipation is higher than ever. So why have you been waiting so long? According to Eurogamer's latest interview with Rob Pardo, you can blame none other than World of Warcraft for the delay. He and StarCraft II's lead designer both confirm that quite a bit of the RTS team were called back in to working on Blizzard's MMO. Artists and class and map balance guys alike were put back on WoW, resulting in the StarCraft title's delay for more than a year. Taken at face value, they're saying you could have started playing the new RTS last November if it wasn't for the whole Azeroth thing.

It's worth noting, though, that when they say "working on WoW," they don't mean developing the Crusaders' Coliseum or even Outland -- they're talking about the original design of World of Warcraft for the release way back in 2004. Even though Blizzard didn't announce the next StarCraft until a few years ago in 2007, production actually started seriously (with multiplayer first, strangely enough) right after the launch of WoW, in 2005. Which makes the choice all the more intriguing: they decided to delay the RTS even before they knew WoW would be the runaway success that it is today.

Guess the choice paid off. The beta of StarCraft II should be kicking off any day now (you all got keys at last year's BlizzCon, remember?), so even though that year delay was caused by WoW way back at launch, we'll see if they've had the time since to make a game that'll meet players' expectations.

Filed under: Odds and ends, Blizzard, Expansions

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