The other day, we posted that Blizzard had trademarked the name "Cataclysm," and right after that, the community exploded with speculation: is it the name of WoW's next expansion, Blizzard's next-gen MMO, or some other project? Nothing is guaranteed yet (is it ever with Blizzard?), but the Internets have pretty much landed on the new expansion as the answer. "Cataclysm" actually means "a momentous and violent event marked by overwhelming upheaval and demolition," but it also has a pretty specific relation to water, and that's got lots of people thinking that it's the name of the Maelstrom expansion. In fact, The Sundering, or the world event in Azeroth's history where the Well of Eternity was destroyed and the Maelstrom (that swirly thing in the middle of the map) was created, was referred to as "the Cataclysm." So there you go -- pretty solid evidence, even though, as I said, nothing is guaranteed until we hear it from Blizz.

Stropp's got an interesting piece of speculation that says though "Cataclysm" is still probably the next expansion, the event the word refers to has yet to happen. He claims that if Blizzard really wants to speed up the 1-50 leveling process, they should just destroy Old Azeroth as we know it, and just have all the new characters start at level 50. That would be pretty nuts, but then again, Blizzard's never shown a real affinity for the old content, and by the next expansion, we'll be heading up to level 90 or even 100.

As we've heard, patch 3.2 will seriously streamline the Emblems system, allowing players to pick up Ulduar-level Emblems even just by running Heroics. Though lots of the other patch 3.2 changes have taken the spotlight lately, the Emblems change is definitely still a big deal, and while lots of "hardcore" players are up in arms about the changes (they had to raid for the same gear that people will now be able to get just by running Heroics, and even the brand new Emblems of Triumph gear will be attainable through Heroic dailies), other players are just confused by the whole thing. Fortunately, if you haven't yet wrapped your head around what all the changes mean, Clearcasting has a really excellent, thorough writeup about the Emblems changes, both explaining what you'll be able to get from where, and why Blizzard has decided to do things this way.

The biggest fear seems to be that players who have never raided before will start walking around in Ulduar- or even Coliseum-level gear, and they'll get invited to raids based on their gear, only to find that they're clueless about what to do. But I like Arioch's point there: does that mean we don't have clueless raiders now? Of course we do -- the gear you're wearing doesn't say anything about what you've done now, and it'll say even less after the patch. Players are already requiring achievements, and even that doesn't necessarily guarantee you're a good player.

Will there be bad PuGs after the patch? Of course, and there are bad PuGs now, too. But this is definitely a helpful change for anyone with alts, and while yes, it will allow non-raiders to get better gear, and it will probably bring raiders back into Heroics more often, it still won't affect those who are raiding at the highest levels. They'll still get the best gear earlier than everyone else, so if that's what's important to them, they've got nothing to complain about.

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Patch 3.2 will bring about a new 5, 10, and 25 man instance to WoW, and usher in a new 40-man battleground called the Isle of Conquest. WoW.com will have you covered every step of the way, from extensive PTR coverage through the official live release. Check out WoW.com's Guide to Patch 3.2 for all the latest!

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David Perry is one of those game developers who doesn't do anything small -- he started out with a company called Shiny Entertainment, responsible for great old games like Earthworm Jim, MDK, Messiah, and the Enter the Matrix movie tie-in game, and nowadays he's moved on to the MMO market, where he's developed all kinds of crazy ideas (including, we're not kidding, a dance MMO). This is the kind of guy who has ideas and chases them down.

His latest idea is a system called Gaikai, a "game streaming service" that allows players to jump right into any PC games they'd like, no installation or hard drive space necessary, online. There are a number of services like this springing up lately, including the much-discussed OnLive, where instead of depending on your local hardware to render and produce the game you're playing, you just send and recieve information with a remote server. As you can see above, Gaikai is focusing on PC games, and anyone who's planning on running a PC gaming service has to include World of Warcraft. Starting at about 6:00 into the video above, he shows off a version of WoW that requires no installation or loading at all; just sign in and play.

World of Warcraft has, as you have probably heard, been offline in China for a while now. Even though The9 originally said they'd transfer over their servers to NetEase, they later decided to fight it out, leaving WoW offline for a matter of weeks. And it isn't quite up yet, but they're getting there -- this (very roughly) translated article says that Battle.net servers are now up and running, so Chinese players can now at least sign in to Battle.net, if not into the game itself. We already went through the same thing here in the US and the EU, so Azeroth should be back online in China any day now.

Meanwhile, the poor folks at The9 have not been doing so well -- they were on top of the world last year, but when World of Warcraft up and flew the griffon out of there, they lost the majority of their business. A new AP article has them revising their expected earnings down by an "estimated 55 to 75 percent." Ouch.

Let that be a lesson, NetEase. Keep your instances running and your downtime low, because if Blizzard pulls the plug on a game you're running, they'll be taking a ton of money with them.

Blizzard put up a preview of a couple of Tier 9 sets over at the Under Development section of the official website, and they look pretty interesting. As previously suspected, the Tier 9 armor sets seem to share visual characteristics with the same armor class. In the examples that Blizzard shows, the Horde Shaman and Hunter -- both mail-wearers -- are similar in appearance. Two other examples are the Alliance Priest and Warlock, cloth-wearing classes, who look largely similar.

The good news with these faction-specific armor is that the design team has put a decent effort into making the sets somewhat distinguishable from one another. For example, the Horde Shaman's shoulders are reminiscent of the Earthfury Epaulets from Molten Core, distinct from the chitinous design of the Horde Hunter. The Alliance Priest and Warlock designs are a lot closer to each other, however. But don't take my word for it... head over to the Under Development page and check out the previews for yourself. I'm pretty stoked and can't wait to see the rest of the sets!

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Patch 3.2 will bring about a new 5, 10, and 25 man instance to WoW, and usher in a new 40-man battleground called the Isle of Conquest. WoW.com will have you covered every step of the way, from extensive PTR coverage through the official live release. Check out WoW.com's Guide to Patch 3.2 for all the latest!

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I want an Orc. More specifically, I want my Blood Elf Death Knight to become an Orc. I know, I should've chosen the right race to begin with, but he's now Level 80 and it's too late. I don't want a pretty boy Death Knight, which was obviously a bad idea to begin with considering they infest Dalaran and the rest of Azeroth like metrosexual cockroaches, but I made a mistake and I regret it. I seriously want to change my character's race. I'd consider rerolling, but it's a Death Knight.

Paid character customization is nice and all, but it won't let me change my race. At first I was fine with it because I thought it would create all sorts of problems from quests to factions to racial mounts... but then Blizzard drops a bombshell of an announcement: faction changes are coming to Azeroth! Implicitly, this meant being able to change races, too. Nethaera squashes that idea with a resounding 'No'. Players could only change to the opposing faction's race, which is weird. No, really, it's weird. I mean, I'll be able to transform my Horde Blood Elf Death Knight into an Alliance Draenei but I can't make him an Orc? Why not?

Good news, Europe is once again feeling some free character migration love. Blizzard has announced a week-long migration event in an attempt to balance out factions on specific servers. So if you've been looking to migrate, this might well be a good time.

Free character migration is available from July 1st till the 7th which gives you a week to decide if you make the move or stay put. As usual, Blizzard could well end the migration when their desired faction balance on each realm is achieved.

So who can move and where? If you're Alliance and currently playing on the European realms Burning Legion, Grim Batol, Ravencrest, Sylvanas and Silvermoon (PvE) you can move to the Horde-heavy servers of Magtheridon and Vek'nilash. Meanwhile if you're Horde, and on Al'Akir, Kazzak, Magtheridon and Stormscale, you have the option of transferring to the Alliance-dominated realms of Burning Blade, Neptulon, Tarren Mill and Trollbane.

Perhaps the biggest news in the past week -- aside from 'Cataclysm', that is -- hasn't been Patch 3.2 itself but a service Blizzard has apparently been working on for some time. Paid faction changes. We received quite a number of tips about it and even saw our story make a cameo on Attack of the Show. Players have been asking for something like this for a while, and there have been incidents of entire guilds rerolling from scratch to defect.

Of course, with the shocking news comes a lot of questions, so Nethaera hops on over to the forums and answered a few concerns that players had. The biggest bummer for me was that I couldn't change race within my own faction! So... let me get this straight... I can change faction and become a totally different race but I can't swap my Blood Elf Death Knight into an Orc? Blasphemy! Unfortunately Blizzard doesn't think choice of race isn't something you can regret unlike faction choice. Anyway, more answers after the jump...

One more major WoW-related blog has closed its doors. Too Many Annas, among others, notes that Blogatelle has called it quits, saying that Sean and Jess over there both feel they've come to the point where they've run out of things to say. While the blog itself is definitely a nice achievement -- it was an excellent blog centered on roleplaying (we've mentioned it before here on the site as an excellent resource for RPers) -- they will unfortunately leave a number of series behind, including the Katafray project, which followed a roleplaying Paladin up through the levels in Azeroth. As Anna says, they definitely deserve a hat tip, both for giving the RP community a solid and steady blogging voice, and for being accessible enough to bring in new RPers.

This closing follows the shuttering of a few other WoW blogs lately, most famously those of BRK and Resto4Life. You might say three is a trend, sure, but on the other hand, we've seen a lot of blogs and podcasts grow as well lately. Four years in, there are going to be all kinds of people in the community, in all kinds of places regarding their interest to the game. Anyone who sees a few bloggers step away to do other things and cites it as a sign that the game is on its last legs needs to keep looking. We're sorry to lose some popular bloggers, but it sure looks from here like the community is stronger than ever.

Is "Cataclysm" the name of Blizzard's next-gen MMO? This Tumblr blogger has uncovered trademark applications filed by Blizzard in the fields of computer games, paper-based products, and online entertainment services. Those trademarks are on the USPTO's website, and we can confirm that Rod A. Rigole has been employed by Blizzard as legal counsel previously, so these trademark applications, all filed late last week on June 26th, are all real.

Of course, that doesn't confirm that we're actually talking about the next-gen MMO, or that Blizzard is planning on releasing a game called "Cataclysm" at all (StarCraft: Ghost was also trademarked, and we all know what came out of that). It could be another WoW expansion (though you'd think that WoW would be in there somewhere if that was the case), or it could be a completely separate game. Not that we know of one, but Blizzard certainly is working on all kinds of projects that we haven't yet heard about officially.

So. "Cataclysm." Trademark Blizzard Entertainment. Keep an eye out for it at BlizzCon this year.

Thanks, Ryan!

Update: We noticed the domain wowcataclysm.com expired on June 26th, 2009. The domain was previously held and parked out in Australia. June 26th is the same day the trademark was filed with the US Patent & Trademark Office. The domain is also now held by GoDaddy, who we know handles Blizzard domains. That's just a little too much coincidence for us to stay quiet about. It's entirely possible Blizzard just acquired the domain name.

Earlier this week we reported on Nethaera's stunning revelation that faction changes were in the works. Yeah, I was just as amazed. It might just be an idea at the moment, a work in progress which we might not get access to until a patch or even the next expansion. The logistics are mind-boggling. Would this be a literally blending of species into factions so Humans could join the Horde and Taurens the Alliance or would your character literally be transformed into another species? How exactly would the lore work around that? We've had character customisation for a while now and the ability to change gender but changing faction and possibly even species. That a whole new kettle of fish.

So, constant readers, in the wake of this bombshell I'm very eager to know what you think. Does the very idea of changing faction seem contrary to how the game works? Would you consider jumping factions? Would you rather see characters choose whether to become Horde or Alliance? Could you change your very species to join the opposing faction? From a lore perspective, how do you think would this work and, indeed, does it need to have a basis in lore? After all no one questioned the gender change. What do you think?

Rock Paper Shotgun has an interesting piece up looking at travel in massively multiplayer games, and while the analysis is really about travel in all MMOs, of course World of Warcraft gets placed front and center -- with the notable exceptions of Mages and Warlock summons, it's a game that squarely places you in its vast world, and asks you to make some solid decisions about where you want to be. While travel has certainly gotten easier (and will continue to do so), it's still an important part of the world -- sometimes, when you're in a backwater zone and your hearthstone is down and there's no summons available to you, you've just got to get on a griffon and put the time in to fly around.

Why is that? Why can't we just teleport around at will to places we've been before (a la Fallout 3 or Fable 2, if you've ever played those games)? Why does Blizzard make us traverse the wide world? RPS lands on two solutions: either they just want you to play the game more (certainly possible, especially since big worlds with long travel times and subscription fees are a trademark of the MMO genre), or they're just being jerks about it. But their panelists, and Blizzard, have offered one more suggestion: they want this world to feel vast, and one way to do that is to make you move around it rather than warp anywhere you want at a moment's notice.

Then again, that's some deep psychology, and sometimes you just want to get in an instance with your friends and fight (hence the recent changes to summoning anywhere, queueing from anywhere, and so on). Travel definitely serves a purpose in MMOs, but the genre has shown in the past few years that while instant travel all the time might shrink the world a little too much, sometimes you just need to get to where you want to be.

[via Slashdot]

A number of sites have done a post-mortem on the Mountain Dew WoW Game Fuel ad (featuring two ladies battling it out through their WoW characters in a live-action supermarket), and they've uncovered a really interesting fact: the ad was actually directed by Indian director Tarsem Singh, one of my favorites -- he not only did the visually stunning sci-fi/horror flick The Cell a few years ago, but more recently made The Fall, which is an very well-done kind of mirror-life fairy tale. He's directed a number of commercials before, including some for Nike and Levi's, and teamed up with a company called Zoic Studios (they've done a few other spots for video games already) for this WoW commercial.

The original CGI models for the ad did come from Blizzard (I'd guess that they're the original models from the WoW CGI trailer), though they were spruced up quite a bit by Zoic to add facial expressions and dynamic costumes and hair. They were then connected to motion captures from stunt artists (which were probably also tweaked to seem a little more than human, and then composited all together in the supermarket scene.

Very cool stuff. This isn't the first time WoW characters have been used to sell soda, but hopefully we'll see more fun sequences like this come out of the deals between Blizzard and their partners.

The heat is on here in the UK and we've actually got a summer. Shocking, I know. But, rather than send people outside to soak up the rays the blistering heat and humidity has forced most inside. Suddenly Azeroth is that much more appealing, you can't get sunstroke in there, oh no. After Alex's terrible German accent last week (I'm really sorry about that, German readers, it won't happen again), things have settled down and we're back to the normal cycle of weekly maintenance.

Of course, this means that rather than rolling restarts, all the European realms will be offline from 5:00am until 11:00am, Paris time (CEST). But that's not all, Blizzard are also going to be performing maintenance on their website (this includes the Armory, the main website, the forums and the Blizzard Store) between 3:00am and 7:00am Paris time (CEST). So if you want to check Turpster's stats, buy Diablo II, whinge about (insert class here) being nerfed or just recruit a friend, you might want to do so outside of these times.

Daniel has once again crafted a fantastic little post to keep you entertained and don't forget we'll be giving away some shiny Fields of Honor loot cards in the morning, just for you (don't tell the sleeping Americans). Just keep your eye on the front page and you could win your own chicken mount. In honor of that, I finally met the virtual form of Turpster on the PTR (you can find us both on Fordring). He wanted to practice the lesser known sport of chicken jousting but this mention of that noble and ancient sport caused the world server to crash. As I starred at the blank screen I couldn't help but wonder. Do you think he's trying to compensate for something? What could it be?

You're a pet and mount maniac. You've hunted down every noncombat pet you can find, gotten a lucky roll on every rare mount you can possibly pick up, and after long last, you've earned both the "Lil' Game Hunter" and "Mountain o' Mounts" achievements. But still, you want more for some reason. More pets, more mounts, more achievement points.

Good news: Bornakk says that there will still be more to find. While he says they won't be upping the achievements every time they bring out a patch that has more pets and mounts to collect, they will definitely add in new achievements periodically for collecting both noncombat pets and mounts (and, though he doesn't say so, we'd assume they'll add in extra rewards besides the achievement points, including extra pets or mounts to be earned at each level).

So if you are in fact a collecting master and have already earned the 75 pets and 100 mounts (a much easier feat than it used to be) for both maximum achievements currently in the game, just be patient. There'll be new goals to go after soon.