Activision-Blizzard has released their third-quarter numbers for the financial year of 2009, and as you might expect for the company in charge of Call of Duty, Guitar Hero, and World of Warcraft, business is brisk. They were expecting to bring in around $700 million, and ended up pulling in around $50 million more than that. It's good, we guess, to be the king.

Blizzard, in particular, laid claim to three of the top five selling PC games in North America on the good side, and on the bad side, Activision acknowledges in the press release that they're happy to have WoW back online in China, but a little worried about the troubles it's seen over there lately.

Strangely enough, there is no information in the earnings about how much money World of Warcraft has pulled in for the company, or any updates about subscriber numbers. Usually, that gets at least a mention, so maybe, with subscribers certainly down in China, Activision-Blizzard wants to keep that under their hat for now.

Well Blizzard has finally done it. After charging only for out-of-game services like faction changes and character customization, with the release of in-game pets on the Blizzard store, they've finally moved on to selling virtual items for real money. And there's a word, dirty in the mouths of some, that's floating around that some of you may not have heard or understood before: microtransactions. We wouldn't blame you -- some of our own staff didn't even know what they were just a little while ago. But with the decision to sell in-game items for straight cash, Blizzard has entered the fascinating and treacherous world of microtransactions. And if you're going to follow them off into this world, you might as well at least know what they're all about.

And so, we're here to help. Whether you've never heard of microtransactions before, you're convinced that they're the devil and that Blizzard has grown too greedy for their own good, or you can't wait to open up your wallet and get a Pandaren Monk to follow you around, let's take a second and look at the history of the microtransaction model, what it means that Blizzard made this decision, and what might happen to the game in the future.

If you're a resident of the United States, Canada, or New Zealand, kindly whack yourself on the head as a show of solidarity for other players who don't qualify for the World of Warcraft Five Year Anniversary Sweepstakes. If you are a resident of the aforementioned countries or are some Asian or European or Other-Unqualified-Country-an willing to subject themselves to a little geek envy, then read on. Our favorite game turns five this November 23, 2009, and to celebrate, Blizzard is giving away a whole bunch of swag every week for the next four weeks.

Essentially, as long as you're a player whose account is active when they pull your name out of a kodo-skin hat and hasn't gotten into trouble for breaking the EULA, you're automatically entered in the sweepstakes. Players qualify for certain prizes depending on how long they've been playing the game. Check out the list of prizes and player eligibility after the jump.

Sound files in Patch 3.3 uncovered over at MMO Champion have got players all abuzz. In particular, lore-nerds who have listened to the sound files and put them together in the most reasonably coherent fashion are going nuts over the possibilities and implications. Tissue-sniffling, underpants-changing nuts. The kind of nuts that happen in Twilight Zone episodes. So understand that clicking on any of the links below are on a Need to Know basis. That means it's full of spoilers.

No, seriously. It has so many spoilers that unsuspecting players can explode just by clicking on the Read More link below. It's that dangerous. The sound files are so revealing, so incriminating, that every agent sent by SI:7 to safeguard them has been removed from active duty and sent to the loony bin. They're so volatile that even Ragnaros got burned when he read the rest of this post. So juicy that it cost Lady Vashj an arm and a leg -- or six arms and a tail -- just to listen to them.

The sound files in question are mined from the goings-on in Icecrown, which may (or may not) reveal the ultimate fate of the Lich King. It also includes previously unrevealed first names of only sons, emotional moments from hot mages, uncharacteristic coolness from leaders heretofore labeled as hate-mongering and racist, and unexpected appearances by heroes long dead (but not forgotten). Click on the link for madness-inducing spoilers. Otherwise that lady by your side will whisper something in your ear and you'll go crazy, anyway. Might as well have WoW.com do it for you.

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Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.

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Blizzard has announced that they are conducting urgent maintenance on several realms. Though the official Warcraft twitter account announced it would only go on until noon PST (the tweet was about account maintenance), the in-game and forum messages state that they do not know how long the maintenance will take. They expect to have more information by 12:30 p.m. PST / 3:30 p.m. EST.

The list of affected realms is after the break (which includes Zangarmarsh, the It came from the Blog server).

We will keep you informed as the status changes.

3:25 p.m. PST: All realms are (supposedly) online and playable.
Update 3 p.m. PST: More info at 3:30 PST.
Update: More info at 1:30 p.m. PST.

Now that Hallow's End is over for another year, it's time to settle up. We already asked whether you got what you wanted, but according to the informal polls (and the feedback I've been hearing), quite a few people didn't actually get everything they were trying for. As we mentioned on the podcast the other week, many people who said they did everything they could probably didn't (did you really go trick-or-treating every hour of every day during the holiday?), but it's not too far a stretch to suggest that maybe the drop rates for some of the hardest items to get (the Horseman's helm and the Sinister Squashling pet seem to be the toughest, though I heard a lot of stories about hard-to-find toothpicks, too) are a little bit lower than they should be for fairness.

Not so, says Bornakk -- he said while the holiday was ongoing that the drop rates were fine, and now that it's over, he says they're still fine. That doesn't mean Blizzard won't change it for next year, but it does mean that they don't have any current plans to change the holiday at all. "The randomness," as he says, "can win sometimes."

Our condolences if you were trying for an item and didn't get it -- even on a 50/50 coin flip, there's still a chance to see one side 1000 times in a row. We sincerely mean this one: better luck next year.

Allison's great post about all of the Feats of Strength still available in the game got me thinking: just what kind of value do players place on these "kinda" achievements? Personally, I never gave them much weight -- I have a few of them (I picked up the Vampiric Batling a while ago, and I've got the Competitor's Tabard, among a few other old-school and commemorative achievements), but the ones I've got I didn't really do anything to earn, and the Feats still available don't really mean that much to me. Unlike "real" achievements, Feats don't even give you meaningless points, and they can't be used to get you into any raids or runs that you couldn't do otherwise. They're boring to me.

I'm not that way about all achievements -- there have been a few that I've worked to get done, and there are even non-achievement items that I've pushed for in the past (I worked like crazy to finally get my Netherwing drake, and the only achievement I got for that was the Netherwing reputation). But Feats of Strength in particular seem passive to me, by Blizzard's design: if they happen, great, but there's not enough reward there for me to go out of my way to get them. What do you think?

We are quickly approaching the fifth anniversary of World of Warcraft's release (my calendar has it on the 23rd of November), and G4 has gotten a head start on celebrating -- they sent Morgan Webb over to Blizzard headquarters to talk to the team, including Tom Chilton, Alex Afrasiabi, and Jeff Kaplan, about what things have been like in the last five years since WoW's launch. There's nothing super groundbreaking in here, but there is lots of reminiscing about the game's early thinking -- Chilton talks about how dual specs were never even considered as an idea (until they, you know, were) and what things were like in the early post-launch days. Pretty stressful, sounds like.

Afrasiabi talks about how the quest team puts together and tracks all of the game's quests (he mentions both Metzen and the game's historian as the "lorekeepers" of the game), and the fact that they've put together "millions of words" of story and background lore for the game at large. He specifically talks about Cataclysm and replacing questlines, and says that if something does get removed from the game, they're hoping to replace it with something better, but most "fan favorites" will stay. And finally, Jeff Kaplan looks back on the early game itself, from unfinished zones to broken balance to launch day exhaustion. G4 teases something about the next MMO project, but all he says is that he can't talk about it. Oh well -- if we can't look forward, at least we get a nice look back from the folks at Blizzard who've been there since the beginning. You can see all four of the videos after the break.

Reader Verdus sent us a tip reminding us that this weekend is the one-year anniversary of one of the simultaneously most loved and hated events in WoW's history, the zombiepocalypse. Right around this time last year, infected crates started appearing all over the world, and that expanded out into a full-blown zombie invasion (which was so big it made it out into mainstream news). After the zombie plague had been quelled, the Scourge attacked with full force, leaving us to fall back and fight for our necrotic runes up until the expansion released. It was definitely a huge event, and now, a year later, I'm sure most of us (though not all of us) look back on it with fond memories.

And surely Blizzard learned a lot from what happened a year ago -- Linedan has a nice wrapup of the good and the bad that Blizzard may have taken away from the zombie apocalypse. The idea of turning players on players was great, but that unfortunately led to more griefing than most players would have liked (and the fact that, by the end of it, you couldn't avoid the zombies at all, probably didn't help). And for all of the disruption, there was no real reward (the eventual rewards came with the Scourge invasion, and then it was simply just farming tokens), and no real payoff (the final world event seemed half-cooked, and it was only implied that Arthas was the one who'd shipped the crates).

The first thing I thought when I saw the new LFG interface coming in patch 3.3 was what I said on last week's podcast: that's cool, but where's the LFG channel? If you remember way back during patch 2.0.1, when Blizzard originally released the LFG system, there was quite a clamor raised when they took away the LFG channel then, so much so that they eventually had to resurrect it. And so, when I saw in the latest patch notes that the LFG was set to return as a citywide channel, it didn't come as a surprise at all -- even in the new era of cross-realm LFG, there's still a place for just talking about which groups you can join.

But citywide still isn't enough for a lot of players -- some are saying that they want the channel to be worldwide. Ghostcrawler himself shows up in that thread and says a worldwide LFG channel would be nuts. And he's right: way back in the day when it was worldwide, it was "mass chaos," like a Barrens from everywhere. So why are people so tied to it? Blizzard seems to be missing a major way people used the LFG channel.

I know -- most of you will hear the word "chatlinks" and think of horrible times in Trade channel where people are spamming the names of abilities and items in different ways, from nonsense to offensive. But chatlinking is a skill that isn't talked about much, and there definitely are place where it's useful (telling guild members about an item that might help them, or linking an enchant to show what mats it needs). So, encouraged by this thread over on Epic Advice, let's run through a few of the ways you can put links to items in the chat channel.

Blizzard has posted a preview of the upcoming Quel'delar storyline that we'll be observing in Icecrown. Quel'delar, you'll remember, is the twin of the old Quel'serrar blade that we put together way back in the days of vanilla WoW.

For those of you who are spoiler-sensitive, details are behind the break.

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Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.

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You probably know Peter Molyneux's name if you've been playing video games for any significant amount of time -- he's the mind behind such classics as Populous and Dungeon Keeper, all the way up to Black and White and the current Fable series. He recently gave a talk to the British Academy of Film and Television Arts, and early on his talk (part 1 is here, part 2 and part 3 are also online), he speaks out about our favorite game, World of Warcraft. Specifically, he mentions it as an influence on his game design, and says the most brilliant thing about the game are "the steeds," or the mounts you could pick up at level 40 (nowadays, of course, they're available at level 20). He says that in his own games, he tries to give everything out to the player as soon as possible, but the fact that Blizzard made you wait to ride a mount around, made you work up a few levels for it, really stuck with him.

Now, of course, he's taking away his own lessons here -- Blizzard's philosophy with the game as a whole seems to reward the player as much as possible, and especially lately, with emblems and the different modes and all of the other daily and weekly quests they've come up with, they're making you do less waiting for prizes than they ever have before (in fact, compared to MMOs when they first started, much, much less waiting). And Molyneux's own games are very "rewarding" -- I don't think more than two minutes went by in Fable without me getting a level or a new spell or a new item to play around with. But his point is still good, even after all that: anticipation of a reward can be just as strong a motivator as the reward itself.

We've talked about private servers on the site here before, but in case you haven't heard the term: they're unofficial servers, very much against WoW's Terms of Use, that are run by companies other than Blizzard. They're shady as get out -- some make you pay (and these are not people you'd ever want to give any credit card information to), some will delete or change characters on a regular basis, and many times they're created just so whoever's running them can mess around with GM powers, and cheat with any items they want.

So you can see why Blizzard would want them shut down, and that's exactly what they're trying to do with this lawsuit filed in the California Central District Court against a company called "Scapegaming" that runs at least one private WoW server (and they've apparently been running microtransactions in-game -- selling in-game items for "donations" of money). The law firm working for Blizzard, Sonnenschein Nath & Rosenthal, also worked on the "Bnetd" case, which was another piece of unofficial server software that allowed players to play off of Blizzard's Battle.net setup.

The complaint lists copyright infringement as the cause, which means they're probably using the same argument targeted at other private servers in the past. We'll keep an eye on this, but it's very likely Blizzard will win this one unopposed, and Scapegaming (or at least just their WoW server) will get shut down for good.

Thanks, Phenom!

Long after its initial release, which saw the mouse come under fire for its dubious EULA-breaking built-in functionality, WoWVault at IGN reports that the Steelseries World of Warcraft mouse has received a functional upgrade in that players can now "bind all 15 buttons without leaving the game." Patch 3.2.2 introduced a new interface for the mouse, which allows for the creation and customization of macros and key bindings from within the game, and assigned to different character profiles. The game now recognizes the mouse buttons as completely new and unique buttons, adding more buttons to augment players' normal keyboard buttons.

This should make the mouse completely usable out of the box for all players without fear of breaking the game's end-user policies, as opposed to how it was when it first shipped as it took advantage of disallowed automated and timed scripts. The Steelseries website notes that players can "achieve faster response time(s) by customizing (their) mouse setup in-game and thereby removing a layer of software." It was this "layer of software" outside the game that delivered commands to the mouse and conflicted with the game's policies. So fear not, players! The Steelseries WoW mouse is now completely EULA-compliant! I mean, it still kind of looks like a robotic turtle, but at least it won't get you banned from the game anymore.