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Filed under: Economy

Time Is Money: Putting your emblems to work


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply). After all, Time Is Money.

If you're like me, you have a lot of excess emblems sitting around. Maybe you never got around to spending them before the next tier came out, or maybe the badge gear just never quite compared to your raid drops. Whatever the case, there is no sense letting them go to waste when you could put them to work and earn some gold!

First, here is a quick breakdown of the current badge system, from most recent and difficult to acquire on down:
  1. Emblem of Frost: These can be acquired primarily by raiding Icecrown, completing the Raid Boss Per Week "weekly," or by completing one WotLK heroic dungeon per day using the Random tool.
  2. Emblem of Triumph: Most raids now drop these badges, as well as heroics. You will also be awarded these for doing any number of WotLK heroic dungeons past your first one per day using the Random tool. You will also get some by completing your first normal WotLK dungeon per day using the Random tool, as well as completing the Raid Boss Per Week "weekly." Also of note: If you get Heroic Oculus using the random tool, don't drop group! Not only has it been nerfed like crazy, but when you defeat the end boss, every player will receive a loot bag that will contain these badges and more, plus a chance at getting the super rare Reigns of the Blue Drake, which used to be available only by killing Malygos, who now drops his 25-man version (Azure) in both 10 and 25-man.
  3. Emblem of Conquest: Originally, these were acquired by running 10-man Coliseum, or 25-man Ulduar.
  4. Emblem of Valor: Originally these dropped from Ulduar 10-man and Naxxramas 25-man.
  5. Emblem of Heroism: These were among the first WotLK badges, and dropped from Naxxramas 10-man and heroic dungeons.

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Filed under: Analysis / Opinion, Tips, How-tos, Economy, Features, Guides, Making money, Time Is Money

World of Warcraft: The Magazine needs a new Editor-in-chief

A few of our readers (thanks, guys!) spotted this posting popping up on the various job boards recently -- Future US, the company publishing the World of Warcraft magazine that's due out any day now, is apparently seeking a new Editor-in-Chief. Say what? They haven't even released the first issue yet, and they're already seeking a new head honcho? We did a little poking around, and it's true -- Dan Amrich, the man who originally held the position, has moved off already to another gig with Activision (though it seems coincidental that he's going to work for Blizzard's parent company), and Future is stuck seeking a new EIC even before issue one releases.

Does this mean the magazine is in trouble? True, it can't be good for the captain of a ship to move on just as it's heading out to port, but we've heard everything is still on course -- the first issue of the subscription (that quite a few people have already bought) is under Blizzard's scrutiny right now, and the second issue is well underway. Everything we hear still says they're aiming to release it sometime this month, but obviously if we hear anything else, we'll let you know. In the meantime, if you're in San Francisco, have a few years' publishing experience, and know a whole lot about World of Warcraft, we have this job you might want...

Filed under: Virtual selves, Blizzard, Economy, Rumors

The 9 revenues drop by 94% after losing WoW

Former World of Warcraft distributor in China The9 recently reported on their third quarter revenues which showed a massive 94% drop Year Over Year. Their revenues were posted at $3.7 million, a significant drop from their second quarter revenue which was pegged at $42.2 million (while they still held the license). Last year, The9 reported revenues of $59.8 million.

Although The 9 downplays the loss, pointing to notable growth in their other licenses, such as FIFA Online 2 and Granado Espada, the impact of losing the publishing rights to Blizzard's phenomenal MMOG was more than apparent. World of Warcraft has a tumultuous history in China, with The9 losing the rights to rival Netease back in June, with rumors swirling about the change as early as April of this year.

World of Warcraft is currently in the middle of a power struggle between two Chinese government agencies, resulting in the suspension of the game. Players in mainland China have reportedly not had access to the game in months and there were numerous delays to the Wrath of the Lich King expansion, putting the future of World of Warcraft in the country, as well as its potential millions of dollars in profits, in question.

[via Massively]

Filed under: Blizzard, News items, Economy

The sudden popularity of GDKP

We've been seeing this GDKP thing sneak up on the forums and elsewhere a lot lately, and while Scott has mentioned it (in a somewhat disparaging way, in fact), we haven't really taken a good look at it yet. So let's do so. GDKP stands for Gold DKP, which is kind of a mishmash of acronyms. DKP, or Dragon Kill Points, are a very popular way of determining loot division in a raid -- the concept dates back to earlier MMOs, and involves players earning points per boss kill that they can then spend on gear. We've talked about other DKP systems before. But rather than awarding loot based on arbitrary points, Gold DKP, as you may have guessed, instead gives loot to the player willing to pay the most gold... to the other players in the raid.

The way it works is this: You go into an instance, say Naxx, and everyone knows ahead of time that it is a "GDKP run," or a "gold run," or a "cash run." You down the first boss, and Webbed Death drops. The master looter then takes bids of gold on the item (this can be done via public chat or via an addon), and whoever bids the most gold gets the item. The person who wins then pays that amount of gold (some raids have minimum bids of, say, 100g) to "the pot," and the raid moves on. Another boss drops, another item drops -- usually all items, including recipes and mats, are auctioned off -- and another high bid goes into "the pot." Then, at the end of the raid, the pot is evenly split among all members. Everybody who joined in on the raid gets an even share of the bidded gold, including people who got no items, or the Mr. Moneybags who won them all.

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Filed under: How-tos, Fan stuff, Guilds, News items, Economy, Instances, Raiding

Time is Money: Down with the cooldown


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply). After all, Time is Money.

Among the goodies that patch 3.3 will bring is a very welcome change. Transmute: Titanium will no longer be subject to a cooldown! This means that you can turn all of the saronite bars you can get your hands on into titanium bars; and saronite is so easy to obtain. Check out our previous guide to mining saronite.

So how will this change how you will go about making your money? Pass through the break to find out.

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Filed under: Mining, Alchemy, Patches, Analysis / Opinion, Tips, Economy, Jewelcrafting, Features, Making money, Time Is Money

Rent seeking (or lack thereof) in WoW

Elnia continues posting some interesting (and complicated) insight into the World of Warcraft over at the Pink Pigtail Inn. This time, it's about what she calls "rent seeking," which isn't about trying to find the money to pay for your apartment so much as it's about individuals petitioning authorities (the government, or in this case Blizzard) for their own income. The post dabbles with some complicated market theory, but in the end, the conclusion is this: while players have definitely petitioned Blizzard for changes to their own class, they have generally stayed away from asking for more money, or changes to the rules that would grant it to them. In general, players are fine with Blizzard staying hands-off of the various in-game economies running in Azeroth.

As the commenters over there say, there's a good reason for that, and it's because most of the economic play in WoW is completely optional. Aside from repair costs (which can be high for raiders, but for everyone else are fairly inconsequential), you don't really need money at all; given enough time, you can collect whatever you need from somewhere in the world, either by simply collecting ore or herbs, or by running instances and doing quests. But that doesn't mean that the "rent seeking" comparison isn't valid.

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Filed under: Analysis / Opinion, Odds and ends, Blizzard, Economy, Making money

Pandaren pet "sold out" on Blizzard store [Updated]

In an unexpected and strange twist in Blizzard's latest microtransaction saga, the Pandaren Monk vanity pet has apparently sold out on the Blizzard pet store. A mere week after the in-game pets were announced for sale on Blizzard's new pet store, the Pandaren Monk can no longer be purchased on US realms (as of this writing, it is still available on the Blizzard EU and Blizzard KR stores).

That the Pandaren Monk would sell out comes as a surprise because, well, it's a virtual item. It's like Agent Smith. It never runs out. Unless, of course, Blizzard designed it that way, in which case there must have been a massive failure of communication somewhere down the line because it doesn't say anything about the Pandaren Monk being a limited item anywhere. It's also notable that Blizzard had committed to donating 50% of all proceeds from Pandaren Monk sales to the Make-a-Wish Foundation all the way through December 31. If the Pandaren Monk were to disappear, it should at least be expected to last until the end of 2009, right?

We think this is an inventory error, where some number had to be inserted into the Blizzard Store's inventory management system, like some number "over 9000". Likely this will be easily corrected, and when it is, we'll update this post accordingly.

UPDATE 11:30am ET: Blizzard is looking into the matter, which should assuage most people's fears that the item is indeed sold out.

UPDATE 2:00pm ET: The Pandaren Monk is now back in stock and available for purchase! It was just a glitch in the Matrix, people. Nothing to see here.

Thanks to Papa Shok for the tip.

Filed under: Items, Fan stuff, Blizzard, Economy

Breakfast Topic: How far would you let WoW microtransactions go?

One of the hottest topics in the past week was Blizzard's foray into the microtransactions game. By announcing the Blizzard pet store, World of Warcraft had officially come on par with other MMOs and online games that sold in-game items for real world money. Our informal survey showed that views on the move were officially split... a good third of our readers would buy the pet, another third didn't plan to, while another full third thought that our world was coming to an end. Well, the World of Warcraft, at least.

At any rate, it looks like the Pet Store is here to stay. Besides, Blizzard has already been hawking in-game services for real money, so it's not as if these vanity pets are any different. I personally don't find anything wrong with these pets, and seeing the number of diminutive liches and kung fu pandas showing up all over Azeroth, it really seems like a lot of other people don't, either.

Blizzard states that these items, similar to the TCG loot cards, are "purely cosmetic and just for fun." They say that they'd be loathe to introduce things that are "detrimental to the game and (detracts) from the gameplay experience for players who choose not to use the service." So that probably means no epic weapons or anything of the sort.

How far does that go, though? Are heirloom items considered detrimental to the game? How about buying levels? Premades? I personally wouldn't mind paying a fair price to skip the painful leveling process (an attitude that might admittedly change during the Cataclysm). What's do you think is next for Blizzard? Armor dyes, perhaps? Vanity outfits such as the complete Brewfest set or gag items such as those found on the TCG? Titles? Now that the microtransactions gate has been opened, how far do you think Blizzard will go?

Filed under: Items, Blizzard, Economy, Breakfast Topics

NYT: GAPP and Ministry of Culture clashing over Chinese WoW regulation

The New York Times has brought its journalistic bear to the story earlier this week about China deciding not to approve WoW's release over there under new service provider Netease, and it seems what we thought was confusion between two agencies has turned into a war. On one side, you have the General Administration of Press and Publication (GAPP), who earlier this week said that Netease (WoW's local provider of Blizzard's game in China) could not legally be collecting subscriptions on a game that GAPP hadn't yet approved. But on the other side is the Ministry of Culture, who did approve WoW's content when it was run by The9, and are now saying that GAPP "overstepped its authority" by thinking it could "penalize online gaming" at all.

Which means that the silly game of World of Warcraft has fallen smack dab in between two government agencies lobbying for power. In the past, says the NYT, GAPP has approved games pre-release, and the Ministry of Culture has overseen games once they've started running online. But WoW is a weird exception (it has been online for a few years already, and only went offline when Blizzard switched providers), and it looks like both agencies are grabbing for power and the sizable fees that come along with regulation. If they continue to clash, it'll be up to the State Council, China's cabinet, to determine who's in charge. And the NYT says if that happens, the Ministry of Culture has the edge, with lots of friends in the cabinet already.

Meanwhile, Netease hasn't taken the game offline yet, apparently -- they still haven't been given official notice to do so. There's no word on how long this will take to shake out, but even China's players are tired of the fighting; they just want to get back into Azeroth and play.

Thanks to everyone who sent this in!

Filed under: Realm Status, News items, Economy

A WoW player's guide to microtransactions

Well Blizzard has finally done it. After charging only for out-of-game services like faction changes and character customization, with the release of in-game pets on the Blizzard store, they've finally moved on to selling virtual items for real money. And there's a word, dirty in the mouths of some, that's floating around that some of you may not have heard or understood before: microtransactions. We wouldn't blame you -- some of our own staff didn't even know what they were just a little while ago. But with the decision to sell in-game items for straight cash, Blizzard has entered the fascinating and treacherous world of microtransactions. And if you're going to follow them off into this world, you might as well at least know what they're all about.

And so, we're here to help. Whether you've never heard of microtransactions before, you're convinced that they're the devil and that Blizzard has grown too greedy for their own good, or you can't wait to open up your wallet and get a Pandaren Monk to follow you around, let's take a second and look at the history of the microtransaction model, what it means that Blizzard made this decision, and what might happen to the game in the future.

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Filed under: Items, Analysis / Opinion, Virtual selves, Odds and ends, Blizzard, Economy, Making money

The Queue: There's more than one way to skin a worgen


Welcome back to The Queue, WoW.com's (almost) daily Q&A column where the WoW.com team answers your questions about the World of Warcraft. Adam Holisky be your host today.

So my thought process Monday morning goes like this. Kubien asks a question about skining worgens. My cat is next to me vying for my attention, and after headbutting me for a few minutes decides to pounce on my arm. Luckily I'm a fatty so all is good and he just bounces off harmlessly to the floor, but it makes me think for a minute about punishing him. Then I remember the old saying, "There's more than one way to skin a cat."

And from cat, to lolcat, to lolwowcats.

I'm sorry Warcraft community, I really am. But what's done is done. Let's just move on and go have some tea and crumpets.

Kubien asked...

"While killing Worgen in Silverpine Forest the other day, it occurred to me I can skin them. When Alliance play Worgen, can I skin them? Please!"

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Filed under: Analysis / Opinion, Blizzard, Economy, The Queue, Worgen

Time is Money: Fishing for angels


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply).

Angelfish, that is. Not only are they scrumptious, they're extremely profitable. How does 80 gold (give or take, depending on your realm) per stack of 20 sound to you?

Time Invested

Set aside 10-30 minutes a day to farm up a stack or two. If no one else is farming Dragonfin Angelfish in the area at the same time, you should be able to knock it off pretty quickly.

Read more →

Filed under: Fishing, Cooking, Analysis / Opinion, Economy, Features, Guides, Making money, Time Is Money

Is China's WoW delay politically motivated?


I don't presume to know much about trade policy or international relations, so I'll just pass you this link to a story over on VentureBeat and let you decide for yourself. You probably have already heard that Blizzard has had plenty of trouble trying to bring World of Warcraft back online in China -- they've been waiting on approval from the Chinese government's General Administration of Press and Publication, which has already mandated a few changes to the game. Dean Takahashi at VB suggests that rather than being a technical issue, the delay may actually be political and/or economically motivated: the US and China have been bumping gently lately over exports and imports, and Takahashi suggests that Blizzard's game may have gotten caught in the middle. The GAPP, he says, may be holding the game back, concerned that such a popular foreign game might be released again on their soil.

Fortunately, even Takahashi says it's unsubstantiated -- WoW is likely to go back online in China in a matter of days, and the delays could just as easily have been administrative errors. But I do agree with Takahashi that it's worth watching -- China is cautious about allowing foreign manufacturers to sell to their citizens, and video games are no exception.

Filed under: Analysis / Opinion, Blizzard, News items, Economy, Wrath of the Lich King

Requiring authenticators for guild bank access


m0rtis has an interesting question over on WoW LJ: should guilds require authenticators on the accounts of everyone in the guild with bank access? Authenticators are relatively cheap, if not free (and still in stock most of the time nowadays), so if you're running a guild and in a position where your bank is important enough to protect, should you be able to require authenticators to keep guildies from getting hacked?

There are a few caveats here that m0rtis doesn't mention, but we will: first of all, there's no way to guarantee whether someone is using an authenticator or not, so while you can make guildies promise, there's no real way to check up on them. Second, not all guild banks get emptied out due to hackers -- many guild banks get ninja'd by someone within the guild, and there's no authenticator that can protect against that. So having authenticators on bank members (or at least having them promise they've got them) isn't 100% protection. But it is something.

Read more →

Filed under: Items, Tips, Guilds, Economy, Account Security

Activision-Blizzard and their financial future

Barron's has a long article up about Blizzard's corporate overlords at Activision-Blizzard, and as is usual with most pieces of Activision news, people will probably see in it what they want to see. Those who think Bobby Kotick is just a money-grubbing exploiter will find more fuel for their firey fanboy rage: apparently he's a follower of Las Vegas casino entrepreneur Steve Wynn, and is modeling some of Activision-Blizzard's business plan off of that guy, Shareholders, however, will probably be thrilled. In terms of a purely financial sense, Activision-Blizzard is apparently one of the shinest futures around, with Kotick bragging that videogames will eclipse film and TV in terms of moneymaking in just a few years.

From our perspective, as longtime fans and players of Blizzard's games, the most interesting thing I see here is that Barron's makes no distinction at all between Activision and Blizzard any more -- the Activision-Blizzard company, according to the article, is equally responsible for both the Starcraft and Transformers franchises. Obviously, as gamers, we see a huge distinction between those two: one is a classic, storied, much-loved videogame series, and the other is a cash-in on a license that's panned everywhere but the box office. But for the financial guys, they're just both properties of Activision-Blizzard. That's not to say that our Blizzard is entirely lost (anyone who was at BlizzCon last week knows that's not true), but it is a sign that the merger is no longer news. From an outsider perspective, Guitar Hero and World of Warcraft are just two cash cows from the same company.

Filed under: Analysis / Opinion, Blizzard, News items, Economy, NPCs

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