Filed under: Making money

Activision-Blizzard makes lots of money, no update on Blizzard earnings

by Mike Schramm Nov 6th 2009 at 5:30PM

Activision-Blizzard has released their third-quarter numbers for the financial year of 2009, and as you might expect for the company in charge of Call of Duty, Guitar Hero, and World of Warcraft, business is brisk. They were expecting to bring in around $700 million, and ended up pulling in around $50 million more than that. It's good, we guess, to be the king.

Blizzard, in particular, laid claim to three of the top five selling PC games in North America on the good side, and on the bad side, Activision acknowledges in the press release that they're happy to have WoW back online in China, but a little worried about the troubles it's seen over there lately.

Strangely enough, there is no information in the earnings about how much money World of Warcraft has pulled in for the company, or any updates about subscriber numbers. Usually, that gets at least a mention, so maybe, with subscribers certainly down in China, Activision-Blizzard wants to keep that under their hat for now.

A WoW player's guide to microtransactions

by Mike Schramm Nov 5th 2009 at 11:00AM

Well Blizzard has finally done it. After charging only for out-of-game services like faction changes and character customization, with the release of in-game pets on the Blizzard store, they've finally moved on to selling virtual items for real money. And there's a word, dirty in the mouths of some, that's floating around that some of you may not have heard or understood before: microtransactions. We wouldn't blame you -- some of our own staff didn't even know what they were just a little while ago. But with the decision to sell in-game items for straight cash, Blizzard has entered the fascinating and treacherous world of microtransactions. And if you're going to follow them off into this world, you might as well at least know what they're all about.

And so, we're here to help. Whether you've never heard of microtransactions before, you're convinced that they're the devil and that Blizzard has grown too greedy for their own good, or you can't wait to open up your wallet and get a Pandaren Monk to follow you around, let's take a second and look at the history of the microtransaction model, what it means that Blizzard made this decision, and what might happen to the game in the future.

Azeroth United and Raid for the Cure running charity giveaways

by Mike Schramm Nov 4th 2009 at 9:00AM

Halloween is over and we're headed towards Thanksgiving, which means it's the time of year that charities everywhere ask you to open up your hearts and wallets and support some good causes. Azeroth United, the recently-formed community for WoW players, just revealed the prizes in their "Hearts, Hands, and Voices" charity giveaway. They're officially supporting Child's Play (they got mentioned on the main website), and your donation there (of $10 or $20) will get you into two tiers of giveaways, featuring prizes of all kinds from all over the WoW community. Sounds like a great chance to both support a good cause and maybe even win some free stuff.

And from our old friend John "BigBearButt" Patricelli comes news of a "Raid for the Cure" -- on Saturday, November 14th, a group of players from both factions will walk in-game on the Kael'thas server from Darnassus to Ratchet (and on to Booty Bay) to raise awareness and funds for the Susan G. Komen for the Cure charity. Pink shirts will be handed out at the event, and making a donation of any kind over on the WoW page for the charity will enter you in a raffle to win a guest appearance on the Sidhe Devils Gone Wild podcast (a member of that guild has been dealing with breast cancer, and the in-game run is in support of her and her cause).

Breakfast Topic: The ninja problem

by Mike Schramm Oct 31st 2009 at 8:00AM

The new LFG system is certainly great, but there's one problem with random PuGs that I'm sure it won't fix, and that is of course the problem of ninjas. As long as random people are getting into groups (and with the new rewards system in place, there'll be plenty of that), some of them will always find the loot more tempting than keeping their reputation clean. So what's the solution?

Obviously, over on Guildwatch, we've been covering people shouting out names and guilds on the forums for a while, but as we've also reported a few times over there, that barely helps -- even if people do remember a ninja on their server, one name change later and they're gone. A few guildleaders over on Jubei'thos have tried putting a site together to track known ninjas on the server, but even that has issues; it's tough to avoid false positives, even if you do require screenshots.

But surely there must be a solution, so let's put our heads together: a debuff? Something like the group vote-kicking system that's coming in patch 3.3? If Blizzard wanted to really go for fair, they could just take the Need-before-Greed system and turn it into straight Need: if an item matches your class and spec, you get a roll (with items everyone can use giving everyone a roll), and the best roll always wins. You can turn it off (for a Master Looter-style raid), but for PuGs, why even bother with a Need/Greed difference? What do you think?

Breakfast Topic: Crafting pride

by Mike Schramm Oct 23rd 2009 at 8:00AM

For some reason, crafting has always been a big part of massively multiplayer games. Maybe it's their quality as loot-collecting simulators, but from the very early graphical MMOs, players have almost always been able to create and modify and trade and sell items of their own. Though we don't talk about it as a mechanic much (you press a button and get what you crafted, what's the big deal), it's certainly one of the main reasons people play World of Warcraft, and the crafting system has come to not only fuel the economy, but has ended up becoming one of the best ways to show off and present your customized character.

So our question today is: what's your favorite or most important crafting item? I'm in the middle of leveling my paladin, and he's just now reaching the highest reaches of Engineering, which is a skill I've never leveled up before, but have always wanted to. I haven't gotten together the gold for epic flying yet (well on my way at level 73), but I did make normal flying machine as soon as I could. And my big goal with this character, other than getting him raiding ASAP, is to make the Mekgineer's Chopper -- ever since we first saw it in the early days of Wrath, I've planned to get a character up high enough to make it. I know, I know, I can buy it, but for me it's a crafting thing -- I want to go out, find what I need to find, and craft it with my own virtual hands.

Any other crafted items that have you wanting to make something for yourself?

Cashing in at the Darkmoon Faire

by Mike Schramm Oct 16th 2009 at 3:00PM

I just posted a little while back that the Darkmoon Faire needed a change, but apparently there's still some benefit to be had over there -- Valdesta of WoWGrrl has found at least one way to keep the Faire interesting. She's been keeping a character over there, apparently, and periodically checking in on what the vendors have. They sell not only little pets and miscellaneous items like the Heavy Leather Ball (which often sell for a tidy profit on the AH, since people aren't always aware that the Faire vendors sell them), but there are also vendors there who sell profession items like herbs, motes, eternals, leathers, and so on.

And as anyone who's ever levelled a profession knows, those are often worth their weight in gold, not just on the AH, but in terms of leveling up your own alt professions as well. As Valdesta says, it's worth camping an alt over there just to check in during raiding downtime or on a flight path with your other character, for the same reason you should always check and see just what other vendors around the world might have for sale -- sure, you won't make much with just one buy, but over time, picking up cheap crafting mats from the DF can lead to some solid profits on the AH.

Researching virtual economies to learn about real ones

by Mike Schramm Oct 6th 2009 at 1:00PM

Researchers are apparently using economies in virtual worlds like Everquest, EVE Online, and of course our own World of Warcraft to determine how real-world economies work, according to this article by Reuters. Scientists have, of course, used WoW to model real-world behavior before, but that was specifically for something biological, and thus there were quite a few differences between the virtual model and the real application. In economies, however, it's all just money and numbers, so researchers can easily see real patterns and movements in the data.

Unfortunately, the article doesn't go too deeply into their results (and it only talks about their findings from Everquest), but there is one nugget of conclusion: the economists saw inflation spike in one server over 50% in just five months. They say that the population rose on the server, which apparently made some items hard to find, thus raising prices. Economists say they've seen that same thing in the real world before: in developing nations, and in war zones. We can probably see similar effects right around a patch, or even just on weekends. As more people run to the AH to buy certain items, inscriptions or enchants, the price on those is going to rise. Interesting stuff -- it would be cool to hear what other similarities these guys have found between the virtual world and the real.

Time is Money: Fishing for angels

by Amanda Miller Sep 30th 2009 at 2:00PM

Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply).

Angelfish, that is. Not only are they scrumptious, they're extremely profitable. How does 80 gold (give or take, depending on your realm) per stack of 20 sound to you?

Time Invested

Set aside 10-30 minutes a day to farm up a stack or two. If no one else is farming Dragonfin Angelfish in the area at the same time, you should be able to knock it off pretty quickly.

3 Point makes a real-life Tankard o' Terror

by Mike Schramm Sep 24th 2009 at 4:00PM

3 Point Entertainment (makers of the official World of Warcraft steins) has released a brand new stein, modeled after the epic Brewfest mug the Tankard o' Terror. As you can see above, this beauty of a brewholder is much different from the other mugs -- it's made to look exactly like the ingame item, even though that means it's more angled than curved and a little bit primitive-looking. It's also a huge piece of stoneware, standing over nine inches tall and weighing four pounds. I don't know that you'd ever want to drink anything out of it, but I guess, fittingly for a tanking tankard, if you hit someone over the head with it, they'd feel it.

Alex will be able to tell us what that's like, as he's already got one ordered. This mug is also much cheaper than the other mugs -- it's only $39.99 (as if "only" was a fitting adjective for a purchase like this), which means that 3 Point has probably heard your complaining here in our comments sections and decided to offer up a lower price point option. I won't be going for this one, but the idea of replicating Azerothian cookery in real-life is intriguing. I might buy a Cookie's Tenderizer if I had the chance.

Wikia turns a profit, thanks in part to WoWWiki

by Mike Schramm Sep 11th 2009 at 9:00AM

Wikia has been doing a little bit of press lately -- they're the for-profit company that has spun off of the non-profit Wikimedia Foundation that runs the huge Wikipedia website. Wikia has announced, as reported in the Wall Street Journal and elsewhere, that they've hit profit early. While they didn't expect to actually make any money running ads next to user-generated content until next year, they've actually made some money this year already. They credit the growth of all of their miniwiki sites, which has expanded greatly over the last year.

So why are we reporting all of this here? You may have already guessed: one of their largest sites, if not the largest, is the World of Warcraft-related wiki, WoWWiki (which we definitely read and use here at WoW.com all the time). WoWWiki is mentioned in a few reports as having 70,000 pages (almost 1/3 more than the next-biggest site in the network, a cooking wiki). In fact, at least one reports credits WoWWiki, along with the Twilight-related wiki, for the growth entirely. We're not sure how much of a part they actually played in the new reported profits, but they are definitely growing, and are a terrific resource for those of us in the WoW community.

WoW Rookie: Sharding etiquette

by Lisa Poisso Aug 19th 2009 at 1:00PM

New around here? WoW Rookie points WoW's newest players to the basics of a good start in the World of Warcraft. Send us a note to suggest a WoW Rookie topic, and be sure to visit the WoW Rookie Guide for links to all our tips, tricks and how-to's.

This week, we're going to help you understand a practice that varies wildly from group to group, server to server and even expansion to expansion. "In the past few months, I've run into a situation with people who are (or who I think are) new players who happen to be 80," reader Sarabande writes to WoW Rookie. "To them, the idea of DEing BoP items for shards is completely alien (and to at least one, he just rolled greed on everything 'just to see if he could get it')."

Should your group roll for unwanted or unneeded drops when an enchanter is on hand to disenchant them? What's accepted in one situation might be scorned in another. Because there's no single way to handle the situation, it's important for new players to be aware of the options. It's also important to understand the reasons why players feel so strongly one way or another about this issue. Because there's no single "correct" method, the savvy player respects the group consensus.

WoW Rookie: Save everything, sell everything

by Lisa Poisso Aug 12th 2009 at 1:00PM

New around here? WoW Rookie points WoW's newest players to the basics of a good start in the World of Warcraft. Send us a note to suggest a WoW Rookie topic, and be sure to visit the WoW Rookie Guide for links to all our tips, tricks and how-to's.

It's clean-up time around here. Now that the WoW Rookie Guide is up and running to shuttle you to precisely the information you've been wondering about, we're poking through our older pieces to bring them up to date. (If there are any WoW Rookies whose datedness you find especially galling, shoot me a link at lisa [at] wow [dot] com and I'll prioritize it for updating.) Sometimes during the updating process, I uncover little gems, like this excerpt from Elizabeth Harper's 2007 piece Money-making 101. Be sure to visit the entire article, by the way; it's an outstanding resource to make sure you arrive at your character's more costly milestones with gold in your pockets.

In the meantime, let's talk about what's worth selling and what's not. First of all: keep everything. Make buying or making big bags a priority; after all, you can't make money if you can't bring home loot to sell. If your bags get full, sure, go ahead and destroy grey items (items with their names listed in grey letters). (To destroy an item, left-click it, drag it to an open spot on your screen, and left-click again to drop it; reply "Yes" to the dialog box that pops up.)

Time is Money: On patrol

by Amanda Miller Aug 7th 2009 at 5:00PM

Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply).

How would you like to make 45g in less than 20 minutes per day? Act quickly, and they'll throw in 850 Argent Crusade reputation and a shot at your very own Deputy Pa'trolla Badge!

Individual results may vary. If you are not level 80 yet, you won't make as much gold, but you will gain a whopping amount of experience!

So how can you take advantage of this once-a-day offer? By going on a Troll Patrol of course! You need to finish in 20 minutes or less to get the full benefits, but lucky for you, I have all the tips to get you movin'.

53 Emblems per day

by Mike Schramm Aug 7th 2009 at 4:00PM

This is great -- it's probably more WoW playing than I could do in one day, but maybe I'll try it this weekend anyway. loztaylor has designed a heck of an instance run that rolls through thirteen Heroics and will nab you 53 Emblems of Conquest (along with all of the other spoils of war) in one day. Basically, you'll be sweeping across the land of Northrend, hitting every Heroic you come across, and if by some chance you're able to keep the group together the whole time, and keep from passing out from all the WoW playing you're doing, at the end you'll end up with 53 Emblems, more than enough to purchase most of the Emblem gear, and almost enough to pick up a Tier piece.

Of course, if you're wearing a rep tabard, you'll also rein in a ton of dungeon rep. And if you hit the new Trial of the Champion, you'll pick up your Champion's Seals as well. And you'll have 13 Frozen Orbs to divvy among the group, a few extra Emblems and gold from doing the daily quests, and if you're good and/or lucky, you might even be able to clear up a few of the achievements or snag that blue proto-drake. Of course, doing this much of anything in the game will probably nab you plenty of rewards. But here's a tuned route to follow all the way around the world of Heroics. If I can find a willing group of ~~suckers~~ guildies, I think I'll give it a shot.

WoW Rookie: Look it up in the WoW Rookie Guide

by Lisa Poisso Jul 31st 2009 at 4:00PM

New around here? WoW Rookie points WoW's newest players to the resources they need to get acclimated. Send us a note to suggest a WoW Rookie topic.

Feeling threatened by brutish, hulking questions about the game? Confusion breathing down your neck? Feeling a little quivery? ... A little uncertain? ... As if you suspected you should have brought a group -- if you knew how to get one, that is?

Don't be intimidated by what you don't know about the World of Warcraft. Get savvy with WoW Rookie! We've built a brand, spanking new listing of topics to make sure you don't get spanked by guys like that guy over there to the right.

Well, ok. Maybe we don't have a Hogger strat in the guide. And maybe Hogger will probably spank you anyway. But you know what we mean. At least, we think you would, if you weren't so busy running back from the Spirit Healer after coming face to face with that ugly gnoll ...

Read the Wow Rookie Guide >>

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