David Perry is one of those game developers who doesn't do anything small -- he started out with a company called Shiny Entertainment, responsible for great old games like Earthworm Jim, MDK, Messiah, and the Enter the Matrix movie tie-in game, and nowadays he's moved on to the MMO market, where he's developed all kinds of crazy ideas (including, we're not kidding, a dance MMO). This is the kind of guy who has ideas and chases them down.

His latest idea is a system called Gaikai, a "game streaming service" that allows players to jump right into any PC games they'd like, no installation or hard drive space necessary, online. There are a number of services like this springing up lately, including the much-discussed OnLive, where instead of depending on your local hardware to render and produce the game you're playing, you just send and recieve information with a remote server. As you can see above, Gaikai is focusing on PC games, and anyone who's planning on running a PC gaming service has to include World of Warcraft. Starting at about 6:00 into the video above, he shows off a version of WoW that requires no installation or loading at all; just sign in and play.

Twitter is all the rage right now -- it's the easiest, quickest way to let anyone interested know what you're up to, and because it's so popular, it's also no surprise that we've seen quite a few Twitter and World of Warcraft mashup apps. wowTwitter is a separate update service just for news about your characters, WoWHorn is a script that lets you Tweet when you hit certain achievements, and though services like PlayXpert have let you Twitter from the game before, TweetCraft appears to be the first standalone application designed to do just that. After installation, it works the same way as an addon, though it's actually not -- addons can't directly connect to the Internet, so TweetCraft instead uses an outside script to read and write tweets into settings files, which the ingame addon then reads to get and send your tweets. It gets complicated, but you don't need to know all that to install and use it -- when you run the setup app, it'll put everything in the right places for you.

As with all third-party applications, you should install and run this one at your own risk -- the FAQ has more information if you're wondering how things are stored or whether the app is secure. The app is completely open source, which means anyone who wants to can read the code, so if the author of the app was doing anything sneaky, we'd know about it. And yes, right now the app is not violating the ToS, but of course that's enforced according to Blizzard's whims, so again, use it at your own risk. If you're not interested in using this app, you can always update your status here on WoW.com using our own addon -- it's not Twitter, but it will let your friends keep track of you in Azeroth!

But TweetCraft does look to be a clever, solid way to access and post to Twitter from right inside your World of Warcraft game. If you've been looking for a one-stop solution like this, there you go. Do be sure to follow us over on Twitter, too, if you haven't yet -- you never know when we might tweet something you'll want to see.

Update: Apparently the app on default tweets all kinds of things you probably don't want to (like changing zones). There is probably a settings switch somewhere, but as always, user beware.

World of Warcraft has, as you have probably heard, been offline in China for a while now. Even though The9 originally said they'd transfer over their servers to NetEase, they later decided to fight it out, leaving WoW offline for a matter of weeks. And it isn't quite up yet, but they're getting there -- this (very roughly) translated article says that Battle.net servers are now up and running, so Chinese players can now at least sign in to Battle.net, if not into the game itself. We already went through the same thing here in the US and the EU, so Azeroth should be back online in China any day now.

Meanwhile, the poor folks at The9 have not been doing so well -- they were on top of the world last year, but when World of Warcraft up and flew the griffon out of there, they lost the majority of their business. A new AP article has them revising their expected earnings down by an "estimated 55 to 75 percent." Ouch.

Let that be a lesson, NetEase. Keep your instances running and your downtime low, because if Blizzard pulls the plug on a game you're running, they'll be taking a ton of money with them.

A few folks over at the Twisted Nether Wiki have done a great thing and compiled a nice full list of all of those little online WoW utilities that we talk about every once in a while. From character improvement tools like Be Imba! to resources like Kaliban's Loot Lists and even humor sites like WoWBash, if it's online, WoW-related, and worth visiting more than once, it's on this list.

And of course it's a wiki, so even if it's not on that list, you can add it. But it is cool to have all of those resources in one place -- we mention them, obviously, when there are updates to share, but if you don't bookmark them when you hear about them, they might have fallen off your radar. There are so many great and well-designed tools out there for players to use that something like this, tracking them all, is great to have.

Good news, Europe is once again feeling some free character migration love. Blizzard has announced a week-long migration event in an attempt to balance out factions on specific servers. So if you've been looking to migrate, this might well be a good time.

Free character migration is available from July 1st till the 7th which gives you a week to decide if you make the move or stay put. As usual, Blizzard could well end the migration when their desired faction balance on each realm is achieved.

So who can move and where? If you're Alliance and currently playing on the European realms Burning Legion, Grim Batol, Ravencrest, Sylvanas and Silvermoon (PvE) you can move to the Horde-heavy servers of Magtheridon and Vek'nilash. Meanwhile if you're Horde, and on Al'Akir, Kazzak, Magtheridon and Stormscale, you have the option of transferring to the Alliance-dominated realms of Burning Blade, Neptulon, Tarren Mill and Trollbane.

Each week, The Care and Feeding of Warriors looks at the warrior class, the dizzying highs, the devastating lows, and the agony and ecstasy of plate wearing, rage using toons everywhere in Azeroth, Outland and Northrend. Matthew Rossi is our slightly demented, hirsute guide to all things warrior. We're not kidding, the guy's really hairy. Like a sasquatch, really.

Okay, first off, a confession: I'm cheating on my fury spec.

I have been since the option to have dual talent specialization came out, actually. See, I tanked all through original WoW and The Burning Crusade (to be fair, I tanked as an arms or fury warrior because I could in MC and BWL) and so I figured, what the heck, I'll go prot for my offspec and tank some heroics. After an initial hiccough where I actually specced arms for some fights and fury for others, I settled back into a standard prot build for tanking heroics for friends. Then summer hit, and we all know what happens in summer: people suddenly want to go outside and froilic in the sunshine and you're sitting there waiting to raid with 22 people and no tanks. So what do you do?

Well, you strap on all that offspec tanking gear you collected 'just in case' and you tank Ulduar, that's what you do. Over the past couple of weeks I've tanked more than I've been DPS That's not the problem, however. It's not that I've been tanking that has me bothered... it's that I liked it. A lot.

Our friends over at The Guild are hard at work on season 3 -- if you've been following their Twitter feeds, you'll have seen that shooting is underway en masse, and while we haven't yet heard when they'll be done, it sounds like they're already keeping some long hours over there. Such long hours, in fact, that tempers are apparently flaring on the set -- as you can see above, director and editor Sean Becker has become a victim of Felicia Day's (substantial?) wrath, and been fired from the show.

Ok, not really -- they're just joking around. But even if he's kidding about what's in that "guild 3 master" box, we at least know there is a season 3 master, and that sooner than ever, we'll be able to see just what happened when Codex took that out-of-body sprint at the end of season 2. Can't wait to see it.

We here at WoW.com are on a Daily Quest to bring you interesting, informative and entertaining WoW-related links from around the blogosphere.

• Grey Matter really dislikes the Moonkin set bonus on the recently unveiled Tier 9 armor.
• Pink Pigtail Inn has a pretty convincing argument for why "more epics" does not equal "new content."
• Burnout? With all of the new patch 3.2 information coming down, Pike doesn't know anything about burnout.
• Rhii of ISheepThings, on the other hand, isn't real happy with the World of Warcraft today.
• And finally, Sydera over at World of Matticus waxes philosophical about exploits and how Blizzard is punishing them.

Is "Cataclysm" the name of Blizzard's next-gen MMO? This Tumblr blogger has uncovered trademark applications filed by Blizzard in the fields of computer games, paper-based products, and online entertainment services. Those trademarks are on the USPTO's website, and we can confirm that Rod A. Rigole has been employed by Blizzard as legal counsel previously, so these trademark applications, all filed late last week on June 26th, are all real.

Of course, that doesn't confirm that we're actually talking about the next-gen MMO, or that Blizzard is planning on releasing a game called "Cataclysm" at all (StarCraft: Ghost was also trademarked, and we all know what came out of that). It could be another WoW expansion (though you'd think that WoW would be in there somewhere if that was the case), or it could be a completely separate game. Not that we know of one, but Blizzard certainly is working on all kinds of projects that we haven't yet heard about officially.

So. "Cataclysm." Trademark Blizzard Entertainment. Keep an eye out for it at BlizzCon this year.

Thanks, Ryan!

Update: We noticed the domain wowcataclysm.com expired on June 26th, 2009. The domain was previously held and parked out in Australia. June 26th is the same day the trademark was filed with the US Patent & Trademark Office. The domain is also now held by GoDaddy, who we know handles Blizzard domains. That's just a little too much coincidence for us to stay quiet about. It's entirely possible Blizzard just acquired the domain name.

When I'm not playing WoW, I'm usually found indulging in manga and have been devouring the Warcraft series ever since the Sunwell Trilogy came out. Of all the characters introduced through comics and manga, the most tragic next to Anveena has to be Trag Highmountain. I've watched over the last year as more characters from the print franchises began to appear in-game, and there's something about seeing them translated into the game which gives me an amazing thrill.

We've met Anveena and her soul mate Kalec, Tyri and Jorad as well as Broll and that Blood Elf chick whose always hanging around Varian, so I've often wondered when Trag would turn up. It's inevitable given how his quest to Icecrown is in keeping with Wrath of the Lich King. Imagine my surprise when I logged on to the PTR for the first time this morning to find one Tauren Death Knight standing guard over one of the incapacitated forms of one of the Coliseum bosses.

Yes, it's our old friend Trag, now a level 80 NPC. While seeming hostile, he makes no move to attack the Alliance or speak, he just seems to stand near Gormok the Impaler. I'm sure he'll get some lines by the time Patch 3.2 goes live though. Having not yet read Warcraft: Legends' final volume, I'm curious to find out what happened to him but it's nice to know he's finally free of the Lich King's thrall.

Rock Paper Shotgun has an interesting piece up looking at travel in massively multiplayer games, and while the analysis is really about travel in all MMOs, of course World of Warcraft gets placed front and center -- with the notable exceptions of Mages and Warlock summons, it's a game that squarely places you in its vast world, and asks you to make some solid decisions about where you want to be. While travel has certainly gotten easier (and will continue to do so), it's still an important part of the world -- sometimes, when you're in a backwater zone and your hearthstone is down and there's no summons available to you, you've just got to get on a griffon and put the time in to fly around.

Why is that? Why can't we just teleport around at will to places we've been before (a la Fallout 3 or Fable 2, if you've ever played those games)? Why does Blizzard make us traverse the wide world? RPS lands on two solutions: either they just want you to play the game more (certainly possible, especially since big worlds with long travel times and subscription fees are a trademark of the MMO genre), or they're just being jerks about it. But their panelists, and Blizzard, have offered one more suggestion: they want this world to feel vast, and one way to do that is to make you move around it rather than warp anywhere you want at a moment's notice.

Then again, that's some deep psychology, and sometimes you just want to get in an instance with your friends and fight (hence the recent changes to summoning anywhere, queueing from anywhere, and so on). Travel definitely serves a purpose in MMOs, but the genre has shown in the past few years that while instant travel all the time might shrink the world a little too much, sometimes you just need to get to where you want to be.

[via Slashdot]

A number of sites have done a post-mortem on the Mountain Dew WoW Game Fuel ad (featuring two ladies battling it out through their WoW characters in a live-action supermarket), and they've uncovered a really interesting fact: the ad was actually directed by Indian director Tarsem Singh, one of my favorites -- he not only did the visually stunning sci-fi/horror flick The Cell a few years ago, but more recently made The Fall, which is an very well-done kind of mirror-life fairy tale. He's directed a number of commercials before, including some for Nike and Levi's, and teamed up with a company called Zoic Studios (they've done a few other spots for video games already) for this WoW commercial.

The original CGI models for the ad did come from Blizzard (I'd guess that they're the original models from the WoW CGI trailer), though they were spruced up quite a bit by Zoic to add facial expressions and dynamic costumes and hair. They were then connected to motion captures from stunt artists (which were probably also tweaked to seem a little more than human, and then composited all together in the supermarket scene.

Very cool stuff. This isn't the first time WoW characters have been used to sell soda, but hopefully we'll see more fun sequences like this come out of the deals between Blizzard and their partners.

The heat is on here in the UK and we've actually got a summer. Shocking, I know. But, rather than send people outside to soak up the rays the blistering heat and humidity has forced most inside. Suddenly Azeroth is that much more appealing, you can't get sunstroke in there, oh no. After Alex's terrible German accent last week (I'm really sorry about that, German readers, it won't happen again), things have settled down and we're back to the normal cycle of weekly maintenance.

Of course, this means that rather than rolling restarts, all the European realms will be offline from 5:00am until 11:00am, Paris time (CEST). But that's not all, Blizzard are also going to be performing maintenance on their website (this includes the Armory, the main website, the forums and the Blizzard Store) between 3:00am and 7:00am Paris time (CEST). So if you want to check Turpster's stats, buy Diablo II, whinge about (insert class here) being nerfed or just recruit a friend, you might want to do so outside of these times.

Daniel has once again crafted a fantastic little post to keep you entertained and don't forget we'll be giving away some shiny Fields of Honor loot cards in the morning, just for you (don't tell the sleeping Americans). Just keep your eye on the front page and you could win your own chicken mount. In honor of that, I finally met the virtual form of Turpster on the PTR (you can find us both on Fordring). He wanted to practice the lesser known sport of chicken jousting but this mention of that noble and ancient sport caused the world server to crash. As I starred at the blank screen I couldn't help but wonder. Do you think he's trying to compensate for something? What could it be?

Like many other Blizzard fans, you're probably super excited about the upcoming release of StarCraft II -- it was "about time" when we first heard about the game, and now, this close to actually having the game out, anticipation is higher than ever. So why have you been waiting so long? According to Eurogamer's latest interview with Rob Pardo, you can blame none other than World of Warcraft for the delay. He and StarCraft II's lead designer both confirm that quite a bit of the RTS team were called back in to working on Blizzard's MMO. Artists and class and map balance guys alike were put back on WoW, resulting in the StarCraft title's delay for more than a year. Taken at face value, they're saying you could have started playing the new RTS last November if it wasn't for the whole Azeroth thing.

It's worth noting, though, that when they say "working on WoW," they don't mean developing the Crusaders' Coliseum or even Outland -- they're talking about the original design of World of Warcraft for the release way back in 2004. Even though Blizzard didn't announce the next StarCraft until a few years ago in 2007, production actually started seriously (with multiplayer first, strangely enough) right after the launch of WoW, in 2005. Which makes the choice all the more intriguing: they decided to delay the RTS even before they knew WoW would be the runaway success that it is today.

Guess the choice paid off. The beta of StarCraft II should be kicking off any day now (you all got keys at last year's BlizzCon, remember?), so even though that year delay was caused by WoW way back at launch, we'll see if they've had the time since to make a game that'll meet players' expectations.