The New York Times has brought its journalistic bear to the story earlier this week about China deciding not to approve WoW's release over there under new service provider Netease, and it seems what we thought was confusion between two agencies has turned into a war. On one side, you have the General Administration of Press and Publication (GAPP), who earlier this week said that Netease (WoW's local provider of Blizzard's game in China) could not legally be collecting subscriptions on a game that GAPP hadn't yet approved. But on the other side is the Ministry of Culture, who did approve WoW's content when it was run by The9, and are now saying that GAPP "overstepped its authority" by thinking it could "penalize online gaming" at all.

Which means that the silly game of World of Warcraft has fallen smack dab in between two government agencies lobbying for power. In the past, says the NYT, GAPP has approved games pre-release, and the Ministry of Culture has overseen games once they've started running online. But WoW is a weird exception (it has been online for a few years already, and only went offline when Blizzard switched providers), and it looks like both agencies are grabbing for power and the sizable fees that come along with regulation. If they continue to clash, it'll be up to the State Council, China's cabinet, to determine who's in charge. And the NYT says if that happens, the Ministry of Culture has the edge, with lots of friends in the cabinet already.

Meanwhile, Netease hasn't taken the game offline yet, apparently -- they still haven't been given official notice to do so. There's no word on how long this will take to shake out, but even China's players are tired of the fighting; they just want to get back into Azeroth and play.

Thanks to everyone who sent this in!

Well Blizzard has finally done it. After charging only for out-of-game services like faction changes and character customization, with the release of in-game pets on the Blizzard store, they've finally moved on to selling virtual items for real money. And there's a word, dirty in the mouths of some, that's floating around that some of you may not have heard or understood before: microtransactions. We wouldn't blame you -- some of our own staff didn't even know what they were just a little while ago. But with the decision to sell in-game items for straight cash, Blizzard has entered the fascinating and treacherous world of microtransactions. And if you're going to follow them off into this world, you might as well at least know what they're all about.

And so, we're here to help. Whether you've never heard of microtransactions before, you're convinced that they're the devil and that Blizzard has grown too greedy for their own good, or you can't wait to open up your wallet and get a Pandaren Monk to follow you around, let's take a second and look at the history of the microtransaction model, what it means that Blizzard made this decision, and what might happen to the game in the future.

If you're a resident of the United States, Canada, or New Zealand, kindly whack yourself on the head as a show of solidarity for other players who don't qualify for the World of Warcraft Five Year Anniversary Sweepstakes. If you are a resident of the aforementioned countries or are some Asian or European or Other-Unqualified-Country-an willing to subject themselves to a little geek envy, then read on. Our favorite game turns five this November 23, 2009, and to celebrate, Blizzard is giving away a whole bunch of swag every week for the next four weeks.

Essentially, as long as you're a player whose account is active when they pull your name out of a kodo-skin hat and hasn't gotten into trouble for breaking the EULA, you're automatically entered in the sweepstakes. Players qualify for certain prizes depending on how long they've been playing the game. Check out the list of prizes and player eligibility after the jump.

Allison's great post about all of the Feats of Strength still available in the game got me thinking: just what kind of value do players place on these "kinda" achievements? Personally, I never gave them much weight -- I have a few of them (I picked up the Vampiric Batling a while ago, and I've got the Competitor's Tabard, among a few other old-school and commemorative achievements), but the ones I've got I didn't really do anything to earn, and the Feats still available don't really mean that much to me. Unlike "real" achievements, Feats don't even give you meaningless points, and they can't be used to get you into any raids or runs that you couldn't do otherwise. They're boring to me.

I'm not that way about all achievements -- there have been a few that I've worked to get done, and there are even non-achievement items that I've pushed for in the past (I worked like crazy to finally get my Netherwing drake, and the only achievement I got for that was the Netherwing reputation). But Feats of Strength in particular seem passive to me, by Blizzard's design: if they happen, great, but there's not enough reward there for me to go out of my way to get them. What do you think?

We are quickly approaching the fifth anniversary of World of Warcraft's release (my calendar has it on the 23rd of November), and G4 has gotten a head start on celebrating -- they sent Morgan Webb over to Blizzard headquarters to talk to the team, including Tom Chilton, Alex Afrasiabi, and Jeff Kaplan, about what things have been like in the last five years since WoW's launch. There's nothing super groundbreaking in here, but there is lots of reminiscing about the game's early thinking -- Chilton talks about how dual specs were never even considered as an idea (until they, you know, were) and what things were like in the early post-launch days. Pretty stressful, sounds like.

Afrasiabi talks about how the quest team puts together and tracks all of the game's quests (he mentions both Metzen and the game's historian as the "lorekeepers" of the game), and the fact that they've put together "millions of words" of story and background lore for the game at large. He specifically talks about Cataclysm and replacing questlines, and says that if something does get removed from the game, they're hoping to replace it with something better, but most "fan favorites" will stay. And finally, Jeff Kaplan looks back on the early game itself, from unfinished zones to broken balance to launch day exhaustion. G4 teases something about the next MMO project, but all he says is that he can't talk about it. Oh well -- if we can't look forward, at least we get a nice look back from the folks at Blizzard who've been there since the beginning. You can see all four of the videos after the break.

Blizzard has posted a preview of the upcoming Quel'delar storyline that we'll be observing in Icecrown. Quel'delar, you'll remember, is the twin of the old Quel'serrar blade that we put together way back in the days of vanilla WoW.

For those of you who are spoiler-sensitive, details are behind the break.

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Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.

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We've talked about private servers on the site here before, but in case you haven't heard the term: they're unofficial servers, very much against WoW's Terms of Use, that are run by companies other than Blizzard. They're shady as get out -- some make you pay (and these are not people you'd ever want to give any credit card information to), some will delete or change characters on a regular basis, and many times they're created just so whoever's running them can mess around with GM powers, and cheat with any items they want.

So you can see why Blizzard would want them shut down, and that's exactly what they're trying to do with this lawsuit filed in the California Central District Court against a company called "Scapegaming" that runs at least one private WoW server (and they've apparently been running microtransactions in-game -- selling in-game items for "donations" of money). The law firm working for Blizzard, Sonnenschein Nath & Rosenthal, also worked on the "Bnetd" case, which was another piece of unofficial server software that allowed players to play off of Blizzard's Battle.net setup.

The complaint lists copyright infringement as the cause, which means they're probably using the same argument targeted at other private servers in the past. We'll keep an eye on this, but it's very likely Blizzard will win this one unopposed, and Scapegaming (or at least just their WoW server) will get shut down for good.

Thanks, Phenom!

Blizzard has announced that they've partnered with a company called Windlass Studios to release real-life versions of a couple popular in-game banners and tabards. $40 will get you a banner of the Alliance or Horde, while $80 will get you a real-life faction tabard to wear. Each of the pieces is apparently 100% cotton, and silkscreened with the familiar faction insignia. Very interesting -- we've seen some nice fanmade pieces before, but these are commercial releases bearing official logos.

The company has also released a latex rubber version of Frostmourne -- it's not quite as nice as the Epic Weapons metal version, but then again, it's $149, and the metal version is over $400. I still wouldn't spend over $100 on a rubber sword, but hey, if that's your thing, there you go. And speaking of spending money on rubber costumes, the Blizzard store is also chock full of Halloween costumes this year, and there are a few other masks, including Illidan and a new Draenei mask, floating around the Internet for purchase as well.

Because of all the chaos (from switched providers to government approval) on China's version of World of Warcraft, they haven't actually had a chance to release the Wrath expansion over there yet. They were planning to bring it out ASAP, but that obviously never worked out. But we hear now, finally, that the wait is almost over. They are still going through content checks, and Netease (WoW's new provider over there) says it has some more work to do, but at this point they're aiming for a mid-November release.

This doesn't mean much for us in the rest of the world -- and before you commenters mention goldsellers, know that most "Chinese goldfarmers" actually play on NA/EU servers anyway, and have been doing so even with the outage overseas. It does, however, mean that China's guilds and playerbase at large will finally have access to all of the content we've enjoyed for almost a year (the expansion was released in North America and Europe last November 13th -- remember that?), including death knights, the new Naxxramas, and all of the other Northrend content. The release should be a nice bonus for Netease as well -- they've been working hard to try and get the game up to date, and releasing the current expansion should help bring in a nice group of new customers.

Backhand of Justice has an interesting post up about something we've considered for a long time: who will overtake World of Warcraft. Way back before this year started, game developers were challenged to come up with an MMO that could take on WoW's influence and popularity, and while there have certainly been some interesting MMOs announced and released (Star Wars: The Old Republic, which isn't out yet, and Aion, which is, are probably most in the forefront at the moment), it just hasn't happened. WoW is still the juggernaut it's been for almost the full five years, and with Cataclysm coming in 2010, that doesn't appear to be changing anytime soon.

So now, two months from the end of 2009, let's just say it: it's not possible. World of Warcraft is an aberration, an extremely well-made game that happened to be in just the right time and place (the casual game explosion, the adoption of MMOs and subscription model gaming, the "mainstreaming" of fantasy/sci-fi geekiness) to become an uber megahit. In short, game developers simply can't recreate WoW, at least not on purpose. As BoJ says, that doesn't mean they can't try -- there are certainly lots of original and interesting games and MMOs out there, and it's completely possible to be an MMO that isn't WoW-sized and be successful. But as for the actual question of beating WoW and its worldwide audience, game developers have pretty much moved on.

As you probably noticed if you watched along with us, yesterday's developer chat (with Blizzard's J. Allen Brack and Tom Chilton taking questions from Twitter and answering them on the forums) was a little light to say the least. Rather than answer questions about game balance seriously, the devs chose to make fun of hunters taming druids and do a lot of hinting and winking. Fortunately, we have Ghostcrawler -- he's responded to concerns about two of the questions yesterday over on the forums.

The first is in response to some feedback about what the devs yesterday called "binary" hard modes -- they said that instead of providing multiple levels of difficulty (as in Sarth and his drakes), they'd prefer to have a hard mode either on or off (you'll be able to toggle between the two in Icecrown). This relates to what we just said recently, with different types of guilds looking for different types of content to play. GC replies that the "in-betweens" in terms of difficulty will come with later bosses in normal mode -- if you want to play a challenge without stepping into the hard modes, Blizzard will do their best to make sure that the last bosses on normal give you that challenge. Which makes sense -- bosses should ramp up in difficulty as the instance goes along, and no one would suggest, for instance, that Yogg was nearly as easy as Flame Leviathan.

And GC also talked about one of my favorite (and missed) game mechanics: crowd control.

All right. Nethaera says that Blizzard can't actually tell us the patch release date before it's out, because they don't want to be wrong. Fortunately, sites like ours don't have any such compunctions, so we're free to speculate on when we might finally see this patch on the live realms. Note that I said speculate -- this is not a guarantee, and we have no secret knowledge save lots and lots of experience at watching Blizzard create, test and release content. Don't use any dates we mention here to plan any vacations from work or family events -- as anyone who's ever tried to log in and do anything significant on patch day will tell you, you're going to be disappointed. And we don't want the patch to come early anyway, so Blizzard can delay as much as they want to. Anyone who complains otherwise has to go into the Octagon with Rossi.

That said, testing is moving relatively smoothly on the PTRs, and lots of the content seems like it's pretty well put together. We aren't nearly done with testing yet, though -- we haven't seen most of the Icecrown raid, and we're still waiting on Halls of Reflection, the 5-man where we'll face Arthas. Gear still needs to go into the game and be tuned. There are around 15 different bosses and encounters in Icecrown (that we know of), and if Blizzard continues on the schedule of testing one or two per week, we're looking at six to eight more weeks of testing for just that content. The PTR itself went up just under a month ago, and it seems that we've got at least a month or, likely, more of testing and updating to be done.

I don't think this page is necessarily new, but I haven't seen it before, and I think it's a great idea. Over on the official WoW Europe site, they've started tracking player-run and community events on their Community Events page. Slorkuz is even posting on the forums when specific community events are coming up, including their latest, an in-game beauty contest called "Miss Undercity" happening on the EU Darkmoon Faire realm this weekend. I think that's great -- these are completely unofficial player-run events, but Blizzard is still helping spread the word about them on an official page.

In fact, I wish they had something like that on the US page -- if there is one in there, I don't see it linked in the "Community" section as it should be. As an example (and a reminder), Sleeper Cartel is hosting that Dead Man's Party this coming Saturday evening on Perenolde. It would be great for Blizzard to give a little extra official punch (and maybe even some pie) to these player-planned parties.

Arbor Networks is a company that continually monitors the Internet and its usage -- they keep track of Internet outages and site visits on a global scale. They just recently released a report of when traffic peaks in the evenings around the world, and at least one of their results is about the game we're all playing, none other than World of Warcraft. In terms of just general consumer traffic online, the numbers tend to peak, according to the report, at around 8-11pm -- the time right before bed when most Americans are done with dinner, and have a little free time to jump online and browse around. In terms of what they're doing when online, simple web browsing makes up most of that traffic (52%), what's the rest of it? Gaming, including WoW.

More than any other gaming service (they also take a look at Steam), WoW's chart is extremely interesting -- it peaks solidly at 8pm every night, and then falls back down just as sharply around 11pm. In other words, the biggest audience for WoW (during this time period -- this is over ten days in July of this year) is raiders, who show up on time at 8 and end the raid around 3 hours later. In other words, if you want to avoid the crowd, show up after 11. Or even better, raid in the mornings. Interesting stuff -- certainly Blizzard has much more detailed information on when people log into the game (and where they go when they do), but as an overview of traffic patterns, Arbor's research all makes sense.

[via Network World]