Posts with tag playerbase

Wrath expected in China in mid-November

by Mike Schramm Oct 27th 2009 at 9:00AM

Because of all the chaos (from switched providers to government approval) on China's version of World of Warcraft, they haven't actually had a chance to release the Wrath expansion over there yet. They were planning to bring it out ASAP, but that obviously never worked out. But we hear now, finally, that the wait is almost over. They are still going through content checks, and Netease (WoW's new provider over there) says it has some more work to do, but at this point they're aiming for a mid-November release.

This doesn't mean much for us in the rest of the world -- and before you commenters mention goldsellers, know that most "Chinese goldfarmers" actually play on NA/EU servers anyway, and have been doing so even with the outage overseas. It does, however, mean that China's guilds and playerbase at large will finally have access to all of the content we've enjoyed for almost a year (the expansion was released in North America and Europe last November 13th -- remember that?), including death knights, the new Naxxramas, and all of the other Northrend content. The release should be a nice bonus for Netease as well -- they've been working hard to try and get the game up to date, and releasing the current expansion should help bring in a nice group of new customers.

Filed under: Patches, Blizzard, Wrath of the Lich King

Player burnout and the next expansion

by Mike Schramm Sep 5th 2007 at 8:29PM

Hardcore Casual has a post up about his reaction to the news being released about the next expansion. As a player who left WoW, he's not impressed.

Burning Crusade's effect on Blizzard's game was gigantic-- player who'd left came back in droves, and guilds and players who hadn't been playing together for a while all of a sudden found themselves online almost every night. And even out of the game, it had a huge impact-- Wowhead, the argument could be made, rode the wave of Burning Crusade, and it led them to their sale.

So the question now is: will WotLK have the same effect? HC says no-- he says Hero classes as hyped were much cooler than the way Death Knights are being implemented, and that the next 10 levels doesn't appeal to him. They do appeal to his father, he says, and there's no question that lots of players are interested in the next expansion. Who wouldn't want to fight alongside and/or against Arthas? This expansion might get players to connect with this universe in a way they haven't since they played Warcraft III.

Or it might be too late. Even Blizzard realizes the player base is headed for a rough patch-- they've started the Scroll of Resurrection program to bring straying players back with bribes. The game itself is far from over-- there is a significant core audience who still love this game (including myself), and can't wait to see WotLK. But the fact is that WoW may have peaked with BC. Even if there is a nice peak coming again with Wrath of the Lich King, all indications are that it won't be as high as the first expansion went.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Expansions, Wrath of the Lich King

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