Hey there WoW.com readers! You're probably wondering who the hell this guy is. And by this guy, I mean me. I'm a writer over at Joystiq, where we sometimes jealously watch all the fun stuff our sword and spell-wielding counterparts over here get to do. Luckily, and only by means of geographical location and the fact that they were showing off Starcraft 2, I got a chance to tour the Blzzard campus and take a lot of snaps if you know that I mean. Wink wink, nudge nudge.

These will be featured in a story over on Joystiq at some point today, but in the meantime here's a sneak preview just for WoW.com readers. You may already know about Blizzard's massive courtyard Orc statue that's in the process of being installed in the front of the main building, but you might not know about the tenets engraved on each of the eight compass points that tout Blizzard's mottos. There's a peek at all of 'em in the gallery below, and they're also listed just beyond the break.

Read on for more, check out the statue and points gallery below, and stay tuned today for the drool-worth tour photos.

We've had WoW and Diablo 3-themed BlizzCon/Worldwide Invitational in-game pets already, so you might say "hell, it's about time" when we tell you that Grunty, a murloc in Space Marine power armor, is on its way.

MMO-Champion's Boubouille, head of the Romulan Data Miners Guild, discovered the pet's model while performing routine excavation on the newly-updated 3.1.2 patch files.

If I were a betting man, I'd say that all signs point to this being part of the BlizzCon goody bag as opposed to TCG loot, meaning there's even less of a chance for you to get it. Hope you're prepared to beat the queue to get one. Heck, I'm even considering trying to go after seeing this -- I can't wait to see the idle animations he gets. According to the screenshots, it looks like he even blasts the air with his flamethrower. For once, the fish will do the frying.

*puts on sunglasses, plays "Won't Get Fooled Again"*

The OC Register has a great breakdown of what Activision said on their earnings conference call today. Perhaps the biggest WoW-related stat to come out of the call is that the number of subscribers to the game has apparently leveled off: they're holding steady at 11.5 million. Which is nothing to cough at, but it's what we were told four months ago, and if, as Ghostcrawler claimed, the numbers are still going up, then they're going up very, very slowly. Morhaime says that numbers are growing everywhere, but that China will be a main focus of growth this year as Wrath of the Lich King releases there soon.

In non-WoW Blizzard news, the Starcraft 2 beta will start this summer and will be the "final" phase of development for that game. The new Battle.net interface will be tested then as well, so keep an eye out for that. And Blizzard expects big things there in China also -- NetEase, the company that will now be handling Wrath's launch, is already set up to run both Diablo III and Starcraft 2 out there, so it'll all be under one umbrella.

In short, there's no really bad news from Blizzard, but no really great news either -- the best news to come out of the call is that even in the slow economy lately, Blizzard is holding steady. Not a bad thing at all, but we probably won't see any spikes in player interest in Blizzard or WoW until they announce what's next on the content plate, whether that be at BlizzCon or before.

Our sister site Joystiq pointed out last night to their readers that the BlizzCon 2008 beta codes were now being accepted, and we thought it prudent to pass the news along to you.

You can enter the code over at http://www.blizzcon.com/beta and enjoy the satisfaction that you'll get knowing in a few months (or less?) you'll be playing the beta of StarCraft II.

The code took me a few others on staff a couple tries to enter. 'B' looks like '8', and 'S' looks like '8'. You'll probably need to try a few different permutations of the code until you get it right. When you enter the right code, you'll get an email 'confirmation' that really just tells you that you've entered the key successfully. You don't have to do anything further. The email is a little oddly worded though, and doesn't look like your typical Blizzard email. So we've posted a copy of it after the break for folks.

BlizzCon 2009 is coming up on August 21st and 22nd of this year. We'll be there in force again. Should be a blast!

I worked at Blizzard for close to three years. During my time there I saw a lot of big things happen: the closing of the Console Division and shelfing of Starcraft Ghost, the launch of the first (and second!) World of Warcraft expansion ... and one that some people say is the biggest event in Blizzard's history, Vivendi Games' merger with Activision.

The merger was, of course, a controversial move; and, like any corporate maneuver, it's generated a lot of misunderstandings, misreporting, misinformation ... in general, it's been a flurry of mis-es. It's upsetting and frustrating to see so many people not understand what the merger means and, in turn, form stubborn opinions.

If you want to help curb ignorance and misunderstanding regarding what's going on with the merger, you're in luck. My former employment at Blizzard means I have a lot of information to share to set the record straight. Even if you're going to continue believing that Blizzard is somehow dipping in quality or in a bad way because of the merger, at least read what I have to say. It'll be worth it.

This portion addresses questions about the merger's affect on Blizzard's day-to-day.

So if most publishers control what their developers produce, does Activision control what Blizzard does?

No, since Activision is not Blizzard's publisher.

What about in areas like support?

When I was in support at Blizzard, the only negative change I noticed in my day-to-day work post-merger was that we suddenly had an influx of terrible A-B-themed benefits program posters hung up around the office. Things may have changed since I left, but my contacts have expressed mostly positive opinions about how things are running over there.

Won't the merger result in a dip in quality of Blizzard products? Has it already?

No and no. The merger gives Blizzard the opportunity to hire more employees to produce more content while maintaining the standard of quality that we expect from Blizzard. It also allows them to keep more employees due to the new financial backing provided by the merger, which affects things like benefits and payroll.

Blizzard has stated that you can't get quality content made just by throwing money at it, but money obviously helps sometimes.

Did Activision force Blizzard to release Wrath of the Lich King during the holiday season to maximize sales?

Let me answer this with an anecdote.

Blizzard's office walls are decorated with a lot of stuff -- concept art, murals, lifesize statues of characters, and posters with Blizzard's philosophies on art and design, etc. One of these posters talks about mistakes developers make, like pushing for a holiday release when the game's not done or polished enough.

It's my belief, which is backed up by Blizzard bigwigs, that if they didn't feel the expansion was worthy for release then they wouldn't have released it when it was released.

What's up with this money-making scheme of releasing Starcraft II as three games? This is because of their post-merger greed, right?

I've been hearing this a lot lately. Even our own Mike Schramm commented that the Blizzard that let people play Warcraft 2 on Battle.net for free isn't the same Blizzard that's releasing three Starcraft II games.

This really, really confuses me. Why would anyone familiar with Blizzard's work be put off by them releasing expansions? Because that's exactly what the last two Starcraft II titles will be -- expansions. One will add the Zerg campaign and one will add the Protoss campaign, as well as likely multiplayer additions and enhancements to the experience. The single-player campaign for each game will be incredibly robust as well, with tons of in-game engine cinematics and branching events.

Devs explained to me that they had three choices once they realized the depth of the Terran campaign:

- Shorten and pare down each campaign, resulting in campaigns about as long as Warcraft III, and release it as one game.
- Make the campaigns as robust as possible and release the Protoss and Zerg campaigns in expansions.
- Put everything in on game exactly how they want it and have Starcraft II come out in 2014.

They said the the choice was obvious, and I agree. It's about delivering the player the best experience.

Won't this merger result in a lot of stupid cross-promotions?

Probably. Activision isn't known for its advertising or marketing subtlety. We dealt with it a little at work -- Activision sent us a ton of copies of Guitar Hero Aerosmith that none of us really cared about (but hey, extra Rock Band guitar, right?), as well as posters in the office with Activision desperately trying to equate our flagship properties with their licensed crap. Yes, Activision, clearly Zeratul is on the same level as the main character from Kung Fu Panda.

The best I can hope for is that we'll never see World of Warcraft advertised on KFC combo meal boxes. Blizzard seems to consider the insulation of the WoW universe important, which is why we'll likely never see in-game advertising or "Lars Umlaut <Guitar Hero>" as an NPC.

What's your personal opinion on the merger?

From a corporate perspective, it makes sense and gives Blizzard access to more funding and assets. You can see that they've begun hiring a ton of designers and other WoW-relation positions, which can only increase the amount of content we get to experience and enjoy.

From a gamer's perspective, Activision is an IP-exploiting shovelware mill run by a doddering blowhard who doesn't play games and it hurts my heart to see Blizzard's name attached to them.

On the bright side, if you look at your Wrath box, you won't see Activision's logo on it anywhere. That's more than just literal -- it's symbolic, and I hope that it stays that way for a long, long time.

If you have any specific questions about the merger that you think I can answer, you're more than welcome to email me at sacco [at] wowinsider dot com and I'll compile the questions and responses in a followup article.

Jeffrey "Tigole" Kaplan, former WoW Lead Designer who just recently headed off to work on Blizzard's new MMO, held a panel at the Game Developer's Conference earlier this week in San Fransisco called "Cruise Directior of Azeroth," in which he talked about some of the design decisions behind World of Warcraft, where Blizzard got their inspiration for a lot of the gameplay now made famous by the game, and even some of the mistakes they made in putting the world's most popular MMO together.

WoW Insider had correspondents there on the site, and they sent back audio of Kaplan's speech. We've paraphrased the salient points, and you can find them all after the break. There's some really interesting stuff in there, including the fact that in the past two years, 80 billion quests have been completed in North America's Azeroth alone, and just who is behind the frustration that is The Green Hills of Stranglethorn (hint: it's Kaplan himself).

Hit the link below to see what Kaplan told the crowd at GDC.

Blizzard's various websites (official WoW site, the Armory, etc) have all been down for maintenance today, and we had no real idea why. Word is coming in from the EU that the switch to Battle.net accounts that we talked about previously is finally coming about. Portions of the official EU site are redirecting to this Battle.net login page.

We knew this would happen eventually, especially since the name of the Authenticator changed on the PTR from being World of Warcraft specific to a more broad Battle.net name, but the fact that it's coming without formal notice is a bit surprising! If you're unfamiliar with what a Battle.net account actually is, it's more or less the same as your WoW account but instead of an account name, it uses your e-mail address and it spans all Blizzard games. Considering the Starcraft II beta is rumored to be starting quite soon, this is probably good timing for the switch.

We have no idea if this switch is happening in the US yet, but it's probably a safe assumption that it will. Or if it hasn't, we'll be seeing it very soon. If we find out more, we'll be sure to let you know.

Update: It does look like this is coming to the US soon as well.

[Thanks to everyone for the tips, and Kumbol for the screenshot]

An industry survey put together by GI.biz has voted WoW's own Activision Blizzard as the most likely videogame publisher to succeed in 2009. Not that surprising -- not only do they have the Warcraft behemoth under their belt, but Starcraft 2 is rumored for a release this year, as is a sequel to 2007's best selling game, Call of Duty 4: Modern Warfare, and a Guitar Hero spinoff called DJ Hero.

And who knows what BlizzCon will hold -- even though we're only now reaching the steps of Icecrown, the time is ripe for Blizzard to start hinting at content patches that come after 3.1, or maybe even expansion number three. Blizzard and their parent company at Activision are on top of the world right now, so there's no question why 30% of the industry folks surveyed said they'd have the biggest 2009 around. We can't wait.

[via Joystiq]

Activision-Blizzard held a conference call for the press yesterday, and so there's all kinds of financial and release news floating around out there. The biggest news isn't necessarily Blizzard-related, but it does mean that our game's company is finally feeling the crunch a bit: Activision-Blizzard reported a loss of $72 million in the last quarter, and their outlook for the coming year fell short of analysts' expectations. Even though that sounds bad, it doesn't mean things are necessarily bad, though: Blizzard themselves added nearly a billion dollars to the total, so while A-B might not be doing so well, B is doing just fine.

Blizzard CEO Paul Sams also announced during the call that the company is now aiming for "one 'frontline' title per year," though not necessarily World of Warcraft related. That likely means that we'll see the first Starcraft 2 this year -- our friends at Joystiq have a quick report on the beta appearing soon, as well as the Battle.net revamp we've been waiting for. And it also means that (unless Blizzard is really rolling on Diablo III, which I doubt, given its condition when we played it at last year's BlizzCon), that we'll be looking at mid/late 2010 for the release of the next WoW expansion.

Besides the loss of the $72 million (it's always in the last place you look), things seem to be hopping at Blizzard and their parent company. Should be a pretty busy 2009 for them.

Mike Morhaime held a press conference earlier this afternoon, which WoW Insider was able to attend. I arrived a little late since it started before I finished up the UI panel liveblog, but I managed to catch a majority of the Q&A. Unlike the various panels, most of these questions were aimed at the philosophy and business model at Blizzard. How they've operated in the past, and how they'll operate in the future.

BlizzCon itself came up a lot throughout the conference, the big question being will this BlizzCon be a letdown? There haven't been any major announcements. Announcements, sure, but nothing on the scale of Starcraft II or Diablo III. Mike Morhaime actually seemed most excited about this particular BlizzCon, because it isn't just showcasing one game. All three of their primary franchises have something new on the way, and fans of all of those games are in attendance. Beyond that, he believes the community is extremely important, and gatherings like BlizzCon are important as well. Blizzard themselves were blown away by just how many people were trying to attend the convention this time around. The number of hopefuls completely dwarfed both last year's BlizzCon and the more recent Worldwide Invitational. Will BlizzCon continue to be an annual event? Maybe. They'll focus on this weekend first, and then they'll start talking about next year once it's through.

What I found most interesting, though? Morhaime was asked what the most unusual, off the wall concepts they had for a game that simply did not work out. He mentioned a game titled Nomad that Blizzard was developing after Starcraft was first released. A game they had never mentioned or announced until now. It was a post-apocalyptic style setting, but each day they sat down to work on it, it was with a little trepidation. Eventually they asked themselves, "If we were going to work on just one project today, would it be Nomad or would it be something else?" They went with something else. That something else was World of Warcraft.