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Updated: 2017-03-12T19:38Z
X102.9 - Jacksonville's New Rock Alternative logo
CityJacksonville, Florida
Broadcast areaJacksonville, Florida
SloganJacksonville's New Alternative
Frequency102.9 MHz
First air dateNovember 1965 (as WIVY-FM)
FormatAlternative Rock
ERP100,000 watts
HAAT309 meters
Facility ID53602
Transmitter coordinates30°16′34.00″N 81°33′53.00″W / 30.2761111°N 81.5647222°W / 30.2761111; -81.5647222
Callsign meaningWX
X102-9 (branding)
Former callsignsWIVY-FM (November 1965-1997)
WMXQ (1997-2009)
OwnerCox Radio, Inc.
Sister stations
WebcastListen Live

WXXJ (102.9 FM, branded X-one-oh-two-nine) is an alternative rock radio station in the Jacksonville, Florida market (the No. 46 market in the Arbitron ratings), broadcasting at 102.9 FM. It is owned by Atlanta-based Cox Radio, Inc. The station's studios are located in Jacksonville's Southside section, and the transmitter is in the Arlington section.


102.9 in Jacksonville first went on air in 1965, and was a sister station to WIVY/1050, both owned by New York announcer Ed Oberle. In 1971, Oberle sold the pair to another New York announcer, Tom Kirby, who converted WIVY-FM to album-oriented rock (AOR). Kirby sold it in 1976 to Infinity Radio, who changed it to Top-40 "Y-103". Cox purchased the station in 1997 and changed its calls to WMXQ and flipped the format to hot adult contemporary as "Mix 103". Cox flipped the station to all-1980s music on November 1, 2000, as "102.9 The Point".[1]

102.9 flipped to its current alternative format on February 25, 2009, at 5:55 a.m. The last song heard on "102.9 The Point" was "Don't You (Forget About Me)" by Simple Minds (bookending the format, as it was the first song that launched "The Point"), while the first song on "X102.9" was "Chop Suey!" by System of a Down. The station was launched to compete with heritage modern rock station WPLA.

The station quickly rose in the ratings, beating rival WPLA. WXXJ began a guerrilla assault on the competition. The station flew a banner over Metropolitan Park during the last Planetfest and interfered with WPLA's annual "Easter Keg Hunt" by bribing people with $300 for the kegs. WPLA management called police services to stop the activity. On August 4, 2010, WPLA dropped its longtime modern rock format in favor of a classic hits format, which would eventually change to adult hits. This left WXXJ as the only modern rock station in Jacksonville.


  1. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database. 

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