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The LEGO Group (formally LEGO A/S) is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland , and operates numerous retail stores.
Merlin Entertainments Limited is a British entertainment company based at Poole in Dorset, England, which operates a number of theme parks and other tourist attractions. It was listed on the London Stock Exchange until November 2019, when it was acquired by a consortium that includes Kirkbi A/S (the investment arm of the Christiansen family, which controls The Lego Group).
Lego acquires Bricklink Ltd. Lego Unikitty! is discontinued. 2020s. 2020 Lego Trolls World Tour is introduced. Lego Minions: The Rise of Gru is introduced. Lego Super Mario is introduced. Lego Monkie Kid is introduced. Lego DOTS is introduced. Lego Art is introduced. Lego Brick Sketches is introduced. Lego Ghostbusters is discontinued.
In 2020, Lego launched its adult-focused category which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
Lego bucked a 7% decline in the global toy market last year as it boosted consumer sales by 4%, notching up revenues of DKK 66 billion ($9.7 billion) for 2023 in the process.
Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.
The World Robot Olympiad competition uses Lego Mindstorms manufactured by LEGO Education. First held in 2004 in Singapore, it now attracts more than 28,000 teams from more than 85 countries. The competition consists of 4 different categories: RoboMission, RoboSports, Future Innovators, Future Engineers.
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