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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

3. Walmart-backed Ibotta targets up to $2.7 billion ... - AOL

   www.aol.com/news/walmart-backed-ibotta-targets-2...

   (Reuters) - Walmart-backed digital marketing company Ibotta will likely raise $577.3 million at a valuation of $2.67 billion, after pricing its initial public offering on Wednesday.

4. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Performance-based advertising. Performance-based advertising, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.

5. Marketing mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix

   Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'. Product. Thanks to the interaction and connection of the Internet ...

6. Pricing - Wikipedia

   en.wikipedia.org/wiki/Pricing

   Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost , the marketplace , competition, market condition, brand , and ...

7. Digital marketer Ibotta prices shares higher than ... - AOL

   www.aol.com/finance/digital-marketer-ibotta...

   Ibotta, the digital marketing company backed by Walmart, ended up raising $577.3 million, after its IPO priced $4 above its target price range.. Ibotta on Wednesday sold about 6.6 million shares ...