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Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] ". Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
In psychology, a drive theory, theory of drives or drive doctrine is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; an "excitatory state produced by a homeostatic disturbance".
Clark Leonard Hull (May 24, 1884 – May 10, 1952) was an American psychologist who sought to explain learning and motivation by scientific laws of behavior. Hull is known for his debates with Edward C. Tolman. He is also known for his work in drive theory . Hull spent the mature part of his career at Yale University, where he was recruited by ...
Psychoanalysis was founded by Sigmund Freud. Freud believed that people could be cured by making their unconscious a conscious thought and motivations, and by that gaining "insight". The aim of psychoanalysis therapy is to release repressed emotions and experiences, i.e. make the unconscious conscious.
Psychology. In the field of psychology, cognitive dissonance is described as the mental discomfort people feel when their beliefs and actions are inconsistent and contradictory, ultimately making them change one factor (either their beliefs or actions) to align better. [1] Relevant items of information include peoples' actions, feelings, ideas ...
Fear appeal. Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick ...
Uncertainty reduction theory. The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. It is one of the few communication theories that specifically looks into the initial interaction between people prior ...
Robert M. Yerkes. Kenneth Wartinbee Spence (May 6, 1907 – January 12, 1967) was a prominent American psychologist known for both his theoretical and experimental contributions to learning theory and motivation. As one of the leading theorists of his time, [1] Spence was the most cited psychologist in the 14 most influential psychology ...