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  2. Total revenue | Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    The changes in total revenue are based on the price elasticity of demand, and there are general rules for them: [2] Price and total revenue have a positive relationship when demand is inelastic (price elasticity < 1), which means that when price increases, total revenue will increase too.

  3. Cost–volume–profit analysis | Wikipedia

    en.wikipedia.org/wiki/Cost–volume–profit...

    Changes in activity are the only factors that affect costs. All units produced are sold (there is no ending finished goods inventory). When a company sells more than one type of product, the product mix (the ratio of each product to total sales) will remain constant. The components of CVP analysis are: Level or volume of activity. Unit selling ...

  4. Real gross domestic product | Wikipedia

    en.wikipedia.org/wiki/Real_gross_domestic_product

    Real gross domestic product (real GDP) is a macroeconomic measure of the value of economic output adjusted for price changes (i.e. inflation or deflation). [1] This adjustment transforms the money-value measure, nominal GDP, into an index for quantity of total output. Although GDP is total output, it is primarily useful because it closely ...

  5. Price elasticity of demand | Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    As price decreases in the elastic range, the revenue increases, but in the inelastic range, revenue falls. Revenue is highest at the quantity where the elasticity equals 1. A firm considering a price change must know what effect the change in price will have on total revenue. Revenue is simply the product of unit price times quantity:

  6. Marginal revenue | Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    Changes in the supply level of a single firm does not have an impact on the total price in the market. [18] Firms follow the price determined by market equilibrium of supply and demand and are price takers. [19] The marginal revenue curve is a horizontal line at the market price, implying perfectly elastic demand and is equal to the demand ...

  7. Elasticity (economics) | Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] For example, if the price elasticity of the demand of a good is -2, then a 10% increase in price will cause the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and ...

  8. Law of demand | Wikipedia

    en.wikipedia.org/wiki/Law_of_demand

    In microeconomics, the law of demand is a fundamental principle which states that there is an inverse relationship between price and quantity demanded. In other words, "conditional on all else being equal, as the price of a good increases (↑), quantity demanded will decrease (↓); conversely, as the price of a good decreases (↓), quantity ...

  9. Pricing strategies | Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.

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