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The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
As of March 2024, Lego operates 1031 retail shops, called Lego Stores, globally. [109] The world's largest Lego store is located in Leicester Square, London. [110] The U.S. stores include the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego sets two Guinness World Records. Lego Castle and Lego Tower are released; Paradisa and Duplo Toolo sets are introduced. On Swedish television, the world's largest Lego Castle is built. The Crusaders theme is discontinued. Wolfpack, a sub-line of Lego Castle is introduced. Space Police II, a sub-line of Lego Space is introduced.
In the late 1930s Billund experienced growth due to the factories and began to build waterworks, a gymnasium, and the town hall, though the local power station was closed and relocated. In 1942, during the Nazi German occupation of Denmark in World War II, the old Lego factory was destroyed by fire, but a new one was immediately erected. [6]
Six decades after the age when most people do, I’ve become obsessed with Lego. My gateway drug was a set reminiscent of an ice cream truck. Like many parents, I was trying something new as a way ...
Billund. Denmark. 7 June 1968 [15] The oldest Legoland and was built near the original Lego factory. It is divided into ten different worlds: Duplo Land, Imagination Zone, Legoredo Town, Adventure Land, Miniland, Pirate Land, Lego City, Knights Kingdom, Viking Land, Ninjago World, Lego Movie World, and Polar Land.
Initially titled "Lego: The Piece of Resistance", the film was later renamed The Lego Movie by Warner Bros. and was released in February 2014. Due to the success of the film, its sequel, The Lego Movie 2: The Second Part , was released five years later, while its spin-offs, The Lego Batman Movie and The Lego Ninjago Movie , were released in 2017.
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