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Ethical marketing is a positive influence on companies, and their response is to market their products in a more socially responsible way. The increasing trend of fair trade is an example of the impact of ethical marketing. In the Ethical Shoppers Price Index Survey (2009), fair trade was the most popular ethical badge products could have.
Marketing ethics is known to have similarities with business ethics. Marketing ethics, however, can be divided into two categories: Positive marketing ethics. Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent ...
t. e. Digital rights are those human rights and legal rights that allow individuals to access, use, create, and publish digital media or to access and use computers, other electronic devices, and telecommunications networks.
Digital citizenship is a term used to define the appropriate and responsible use of technology among users. Three principles were developed by Mike Ribble to teach digital users how to responsibly use technology to become a digital citizen: respect, educate, and protect. [38]
The ethics of technology is a sub-field of ethics addressing the ethical questions specific to the Technology Age, the transitional shift in society wherein personal computers and subsequent devices provide for the quick and easy transfer of information. Technology ethics is the application of ethical thinking to the growing concerns of ...
Hands are shown typing on a backlit keyboard to communicate with a computer. Cyberethics is "a branch of ethics concerned with behavior in an online environment". In another definition, it is the "exploration of the entire range of ethical and moral issues that arise in cyberspace" while cyberspace is understood to be "the electronic worlds made visible by the Internet."
Integrity is the quality of being honest and showing a consistent and uncompromising adherence to strong moral and ethical principles and values. [1] [2] In ethics, integrity is regarded as the honesty and truthfulness or earnestness of one's actions. Integrity can stand in opposition to hypocrisy. [3] It regards internal consistency as a ...
Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.