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Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:
Multimedia franchises usually develop due to the popularization of an original creative work, and then its expansion to other media through licensing agreements, with respect to intellectual property in the franchise's characters and settings, although the trend later developed wherein franchises would be launched in multiple forms of media ...
Streaming media refers to multimedia for playback using an offline or online media player that is delivered through a network.Media is transferred in a "stream" of packets from a server to a client and is rendered in real-time; this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content.
Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. First time published as a combination of the mediums by Canadian media mogul, journalist and artist, Good Fridae Mattas in 2003.
Media on demand (MOD) is a new generation of video on demand which not only allows users to watch and listen to audio and video content such as movies and TV shows, but also provides facilities including real-time information, interactive games, attractions guidance, route information, advertising systems, and services for shopping and ordering ...
Media consumption. Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. [1]
Multimedia studies. Multimedia studies is an interdisciplinary field of academic discourse focused on the understanding of technologies and cultural dimensions of linking traditional media sources with ones based on new media to support social systems.