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Independent media refers to any media, such as television, newspapers, or Internet -based publications, that is free of influence by government or corporate interests. The term has varied applications. Independence stands as a cornerstone principle within media policy and the freedom of the press, representing an "essentially contested concept".
A parasocial interaction, an exposure that garners interest in a persona, [6] becomes a parasocial relationship after repeated exposure to the media persona causes the media user to develop illusions of intimacy, friendship, and identification. [5] Positive information learned about the media persona results in increased attraction, and the ...
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.
The Problem of the Media: U.S. Communication Politics in the 21st Century is a book by Robert W. McChesney first published in 2004 by Monthly Review Press. The book discusses issues within journalism (e.g. biased news, declining quality of content, etc.), as well as weaknesses in the media sector, and new ways to regulate such.
Media system dependency theory. Media system dependency theory ( MSD ), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. [1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.
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Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and ...