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Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...
Media in Seattle. Media in Seattle includes long-established newspapers, television and radio stations, and an evolving panoply of smaller, local art, culture, neighborhood and political publications, filmmaking and, most recently, Internet media. The Seattle–Tacoma Designated Market Area, as defined by Nielsen Media Research, includes most ...
VNU acquired Nielsen Media Research, part of the former AC Nielsen Company, in 1999. It was the owner of the Hungarian business magazine Figyelő in the 1990s. In 2000, VNU acquired Miller Freeman, Inc. from United News & Media for a reported price of $650 million. VNU merged much of the purchased Miller Freeman assets into VNU Expositions.
Top executives from some of the nation’s biggest media conglomerates haven’t in recent months been shy about blasting Nielsen, the industry’s de facto measurement of success or failure. At ...
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
Nielsen hopes to regain industry backing of its TV ratings later this year, the company’s top executive told investors Monday. Speaking on a call with analysts, Nielsen CEO David Kenny said the ...
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. [2] Regional headquarters for North America are located in Chicago . As of May 2010, it is part of Nielsen Holdings .
Nielsen’s TV yardstick has been found wanting. A review of recent Nielsen efforts to map out TV audience activity determined the company likely undercounted TV audiences in February of this year ...
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