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  2. New media - Wikipedia

    en.wikipedia.org/wiki/New_media

    In 1984, Ronald E. Rice defined new media as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. [38] Such a definition replaces the "one-to-many" model of traditional mass communication with the possibility of a "many-to-many" web of communication.

  3. Social business model - Wikipedia

    en.wikipedia.org/wiki/Social_business_model

    The social business model is use of social media tools and social networking behavioral standards by businesses for communication with customers, suppliers, and others. Combining social networking etiquette [1] (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy ...

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition , [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating ...

  5. Multi-level marketing - Wikipedia

    en.wikipedia.org/wiki/Multi-level_marketing

    Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

  6. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model. Business model innovation is an iterative and potentially circular process. [1] A business model describes how an organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts. For a business, it describes the specific way in which it conducts itself, spends, and earns money in a way ...

  7. Media richness theory - Wikipedia

    en.wikipedia.org/wiki/Media_richness_theory

    Media richness theory ( MRT ), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. MRT is used to rank and evaluate the ...

  8. Media management - Wikipedia

    en.wikipedia.org/wiki/Media_management

    Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...

  9. Wired (magazine) - Wikipedia

    en.wikipedia.org/wiki/Wired_(magazine)

    Wired's third editor, Chris Anderson is known for popularizing the term "the long tail", as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model.

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