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Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.
Software product lines ( SPLs ), or software product line development, refers to software engineering methods, tools and techniques for creating a collection of similar software systems from a shared set of software assets using a common means of production. [1] [2]
Product-family engineering ( PFE ), also known as product-line engineering, is based on the ideas of "domain engineering" created by the Software Engineering Institute, a term coined by James Neighbors in his 1980 dissertation [1] at University of California, Irvine. Software product lines are quite common in our daily lives, but before a ...
Product (business) In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. [1] In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw ...
e. Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business ...
Microsoft Surface. Microsoft Surface is a line of personal computers, tablets, and interactive whiteboards designed and developed by Microsoft, most of them running the Windows operating system. They are designed to be premium devices that set examples for manufacturers of other Windows-compatible products.
Product pipeline. A product pipeline is a series of products, either in a state of development, preparation, or production, [1] developed and sold by a company, and ideally in different stages of their life cycle. At any point in a company's life, the goal is to have some products in the growth stage, which is the key stage for establishing a ...
Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical. Horizontal extensions consist of keeping the price and quality consistent, but changing factors like ...
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