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Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. [3] He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of ...
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
Apple certification programs are IT professional certifications for Apple Inc. products. They are designed to create a high level of technical proficiency among Macintosh service technicians, help desk support, technical support, system administrators , and professional users.
Eric Zelenka. Eric Zelenka is a Senior Worldwide Product Line Marketing Manager at Apple Inc. [1] Prior to working at Apple, Zelenka worked for StarNine Technologies, Quarterdeck Office Systems (now part of Symantec Corporation), DoubleClick, and Mandala Communications.
Greg Joswiak. Greg "Joz" Joswiak is an American business executive who is the senior vice president of worldwide marketing at Apple Inc. [3] [2] He replaced Phil Schiller, who served in a similar role, in 2020. [1] [3] As lead marketer for the company, he oversees marketing of iPads, iPhones, MacBooks and services such as Apple TV+. [4]
A 2011 meta analyses found that the factors with the greatest impact on sales performance are a salesperson's sales related knowledge (market segments, presentation skills, conflict resolution, and products), degree of adaptiveness, role clarity, cognitive aptitude, motivation and interest in a sales role). Marketing concept: This is the most ...
Armas Clifford " Mike " Markkula Jr. ( / mɑːrˈkuːlə /; born February 11, 1942) [1] is an American electrical engineer, businessman and investor. He was the original angel investor, first chairman, and second CEO for Apple Computer, Inc., providing critical early funding and managerial support. At the company's incorporation, Markkula owned ...