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The information processing theory simplified is comparing the human brain to a computer or basic processor. It is theorized that the brain works in a set sequence, as does a computer. The sequence goes as follows, "receives input, processes the information, and delivers an output". This theory suggests that we as humans will process information ...
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information ...
In cognitive psychology, information processing is an approach to the goal of understanding human thinking that treats cognition as essentially computational in nature, with the mind being the software and the brain being the hardware. [1] It arose in the 1940s and 1950s, after World War II. [2] The information processing approach in psychology ...
The model states that individuals can process messages in one of two ways: heuristically or systematically. Systematic processing entails careful and deliberative processing of a message, while heuristic processing entails the use of simplifying decision rules or 'heuristics' to quickly assess the message content.
Information theory. Information theory is the mathematical study of the quantification, storage, and communication of information. The field was established and put on a firm footing by Claude Shannon in the 1940s, [1] though early contributions were made in the 1920s through the works of Harry Nyquist and Ralph Hartley.
Early selection models of attention. The early selection model of attention, proposed by Broadbent, [1] posits that stimuli are filtered, or selected to be attended to, at an early stage during processing. A filter can be regarded as the selector of relevant information based on basic features, such as color, pitch, or direction of stimuli.
Dual process theory. In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and ...
Media richness theory, also sometimes referred to as information richness theory/MRT, is introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. It is a framework aiming to describe a communication medium's ability in reproducing the information sent over it.