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2. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

4. Social network analysis - Wikipedia

   en.wikipedia.org/wiki/Social_network_analysis

   Network science. A social network diagram displaying friendship ties among a set of Facebook users. Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network ...

5. Link analysis - Wikipedia

   en.wikipedia.org/wiki/Link_analysis

   Link analysis. In network theory, link analysis is a data-analysis technique used to evaluate relationships (Tap link [clarification needed]) between nodes. Relationships may be identified among various types of nodes (100k [clarification needed]), including organizations, people and transactions. Link analysis has been used for investigation ...

6. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...

7. Search analytics - Wikipedia

   en.wikipedia.org/wiki/Search_analytics

   Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...