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Acrylonitrile butadiene styrene. Official website. Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile ...
The history of LEGO begins in 1932 in Billund, Denmark, with a carpenter named Ole Kirk Christiansen. He initially produced wooden toys and household items. In 1934, the company adopted the name "LEGO," derived from the Danish words "leg godt," meaning "play well." Key Milestones:
The Lego Foundation (25%) Number of employees. 24,484 [3] (March 2021) Website. lego.com. The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
Star Wars. Lego Star Wars (stylized as LEGO Star Wars) is a Lego theme based on the Star Wars media franchise created by George Lucas. It includes over 928 Lego building toy sets, [1] 1389 Lego minifigures, [2] an eponymous video game series containing six games, and multiple animated short films and television series.
The Lego Group developed the theme into a media franchise aimed primarily at young boys and pre-teenage boys, which has produced books, video games and theme park attractions. The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie, released in 2017, which was the third film in The Lego Movie franchise.
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