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Gorilla is a British advertising campaign launched by the advertising agency Fallon London on behalf of Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as ...
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche ...
Research. v. t. e. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing . Guerrilla marketing uses multiple techniques and ...
Guerrilla Girls is an anonymous group of feminist, female artists devoted to fighting sexism and racism within the art world. [1] The group formed in New York City in 1985, born out of a picket against the Museum of Modern Art the previous year. The core of the group's work is bringing gender and racial inequality into focus within the greater ...
Guerrilla communication. Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication. It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the ...
800 Pound Gorilla Media. 800 Pound Gorilla Media is an American independent comedy record label founded in Nashville, Tennessee, by Ryan Bitzer and Damion Greiman along with founding members Ian Adkins and Anthony Leo,. The label distributes stand-up comedy albums and video specials worldwide and has close to 300 comics on its roster, including ...
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