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  2. Click fraud - Wikipedia

    en.wikipedia.org/wiki/Click_fraud

    Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a ...

  3. Identify legitimate AOL websites, requests, and communications

    help.aol.com/articles/identify-legitimate-aol...

    Pay attention to the types of data you're authorizing access to, especially in third-party apps. • Don't use internet search engines to find AOL contact info, as they may lead you to malicious websites and support scams. Always go directly to AOL Help Central for legitimate AOL customer support. • Never click suspicious-looking links.

  4. Pay-per-call advertising - Wikipedia

    en.wikipedia.org/wiki/Pay-per-call_advertising

    Pay-per-call advertising is not to be confused with premium-rate telephone numbers. Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In ...

  5. Protect yourself from internet scams - AOL Help

    help.aol.com/articles/protect-yourself-from...

    What are 800 and 888 phone number scams? If you get an email providing you a PIN number and an 800 or 888 number to call, this a scam to try and steal valuable personal info. These emails will often ask you to call AOL at the number provided, provide the PIN number and will ask for account details including your password.

  6. What You Need to Know About Phone Scams - AOL

    www.aol.com/know-phone-scams-180248742.html

    Phone scams are on the rise as scammers see opportunity thanks to many Americans getting stimulus checks, an increase in concern about COVID vaccine distribution and soon, the annual tax season ...

  7. Fraudsters target small businesses with scams. Here are some ...

    www.aol.com/news/fraudsters-target-small...

    The Better Business Bureau also warns of directory scams, which it says have targeted businesses for decades. Scammers try to get businesses to pay for a listing or ad space in a non-existent ...

  8. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing. Cost per action. Revenue sharing. Mobile advertising. v. t. e. Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. [1]

  9. Pay per sale - Wikipedia

    en.wikipedia.org/wiki/Pay_per_sale

    Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.

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