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Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
The Merlion (/ ˈ m ɜːr ˌ l aɪ ə n /) is the official mascot of Singapore.It is depicted as a mythical creature with the head of a lion and the body of a fish.Being of prominent symbolic nature to Singapore and Singaporeans in general, it is widely used to represent both the city state and its people in sports teams, advertising, branding, tourism and as a national personification.
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
On 2 December 2022, an official store was opened in Brescia, bringing the total number of Lego stores in Italy to 29. [34] In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [35]
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