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2. Column inch - Wikipedia

   en.wikipedia.org/wiki/Column_inch

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

3. Fine print - Wikipedia

   en.wikipedia.org/wiki/Fine_print

   The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. The practice, for example, can be used to mislead the consumer about an item's price or value, or the nutritional content of a food product. [4]

4. Newspaper display advertising - Wikipedia

   en.wikipedia.org/wiki/Newspaper_display_advertising

   Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients. Display ads appear in all sections of the newspaper ...

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

6. Insert (print advertising) - Wikipedia

   en.wikipedia.org/wiki/Insert_(print_advertising)

   Insert (print advertising) In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales ...

7. Aspect ratio - Wikipedia

   en.wikipedia.org/wiki/Aspect_ratio

   The aspect ratio of a geometric shape is the ratio of its sizes in different dimensions. For example, the aspect ratio of a rectangle is the ratio of its longer side to its shorter side—the ratio of width to height, [1] [2] when the rectangle is oriented as a "landscape". The aspect ratio is most often expressed as two integer numbers ...