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Cultural studies is a politically engaged postdisciplinary academic field that explores the dynamics of especially contemporary culture (including the politics of popular culture) and its social and historical foundations. [1]
In a series of studies, Mayer and his colleagues tested Paivio's dual-coding theory with multimedia lesson materials. They repeatedly found that students given multimedia with animation and narration consistently did better on transfer questions than those who learned from animation and text-based materials.
Streaming media refers to multimedia for playback using an offline or online media player that is delivered through a network.Media is transferred in a "stream" of packets from a server to a client and is rendered in real-time; [1] this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content.
Nowadays, in a media engulfed society, mass media is the main platform and output for carrying out acts of propaganda and for pushing forward agendas. Today, various amounts of modern media can be used to supply propaganda to its intended audience such as, radio, television, films posters handouts music smartphones, just to name a few. [5]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Alternative media challenge the dominant beliefs and values of a culture and have been described as "counter-hegemonic" by adherents of Antonio Gramsci's theory of cultural hegemony; however, since the definition of alternative media as merely counter to the mainstream is limiting, some approaches to the study of alternative media also address ...
Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
The study included the University of California, California State University, and community colleges. This study led to coordinated instructional systems legislation allowing the use of public funds for non-classroom instruction and paved the way for the emergence of tele-courses as the precursor to the online courses and programs of today.