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  2. Everett Rogers - Wikipedia

    en.wikipedia.org/wiki/Everett_Rogers

    Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter. [citation needed] He was distinguished professor emeritus in the department of communication and journalism at the University of New Mexico.

  3. Uncertainty reduction theory - Wikipedia

    en.wikipedia.org/wiki/Uncertainty_reduction_theory

    The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. It is one of the few communication theories that specifically looks into the initial interaction between people prior to the actual communication ...

  4. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Lasswell's model is one of the earliest and most influential models of communication. [3] : 109 It was first published by Harold Lasswell in his 1948 essay The Structure and Function of Communication in Society. [4] Its aim is to organize the "scientific study of the process of communication ". It has been described as "a linear and Uni ...

  5. Social and behavior change communication - Wikipedia

    en.wikipedia.org/wiki/Social_and_Behavior_Change...

    SBCC on the Development-Entertainment spectrum. Social and behavior change communication ( SBCC ), often also only " BCC " or " Communication for Development ( C4D )" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive ...

  6. Image restoration theory - Wikipedia

    en.wikipedia.org/wiki/Image_restoration_theory

    Image restoration theory. Introduced by William Benoit, image restoration theory (also known as image repair theory) outlines strategies that can be used to restore one's image in an event where reputation has been damaged. Image restoration theory can be applied as an approach for understanding both personal and organizational crisis situations.

  7. The Theory of Communicative Action - Wikipedia

    en.wikipedia.org/wiki/The_Theory_of...

    v. t. e. The Theory of Communicative Action ( German: Theorie des kommunikativen Handelns) is a two-volume 1981 book by the philosopher Jürgen Habermas, in which the author continues his project of finding a way to ground "the social sciences in a theory of language", [1] which had been set out in On the Logic of the Social Sciences (1967).

  8. Situational crisis communication theory - Wikipedia

    en.wikipedia.org/wiki/Situational_crisis...

    Situational crisis communication theory. Situational Crisis Communication Theory ( SCCT ,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.

  9. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmits meaning but also creates it.