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Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
On 2 December 2022, an official store was opened in Brescia, bringing the total number of Lego stores in Italy to 29. In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The Merlion (/ ˈ m ɜːr ˌ l aɪ ə n /) is the official mascot of Singapore.It is depicted as a mythical creature with the head of a lion and the body of a fish.Being of prominent symbolic nature to Singapore and Singaporeans in general, it is widely used to represent both the city state and its people in sports teams, advertising, branding, tourism and as a national personification.
In 2020, Lego launched its adult-focused category which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
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