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2. Pay-per-call advertising - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call_advertising

   Pay-per-call advertising. Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV ...

3. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis.

4. Pay per sale - Wikipedia

   en.wikipedia.org/wiki/Pay_per_sale

   Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.

5. Is Google Pay Safe? What to Know About This Contactless ... - AOL

   www.aol.com/google-pay-safe-know-contactless...

   Google Pay is aimed primarily at Android phone users, but it’s available for iPhones and iPads, too. Google previously had two separate apps, Google Wallet and Android Pay, but both were ...

6. How to Use Google Pay - AOL

   www.aol.com/google-pay-120004280.html

   Step 1: If the retailer accepts contactless payments, unlock your Android smartphone. The Google Pay app does not need to be open. Step 2: Simply tap the top of your device to the payment terminal ...

7. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead. Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the ...