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Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] ". Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
Behavioural drive reduction theory suggests that infants are born with innate drives, such as hunger and thirst, which only the caregiver, usually the mother, can reduce. Through a process of classical conditioning , the infant learns to associate the mother with the satisfaction of reduced drive and is thus able to form a key attachment bond.
Doctoral advisor. Robert M. Yerkes. Kenneth Wartinbee Spence (May 6, 1907 – January 12, 1967) was a prominent American psychologist known for both his theoretical and experimental contributions to learning theory and motivation. As one of the leading theorists of his time, [1] Spence was the most cited psychologist in the 14 most influential ...
Clark Leonard Hull (May 24, 1884 – May 10, 1952) was an American psychologist who sought to explain learning and motivation by scientific laws of behavior. Hull is known for his debates with Edward C. Tolman. He is also known for his work in drive theory . Hull spent the mature part of his career at Yale University, where he was recruited by ...
Work motivation is a person's internal disposition toward work. To further this, an incentive is the anticipated reward or aversive event available in the environment. While motivation can often be used as a tool to help predict behavior, it varies greatly among individuals and must often be combined with ability and environmental factors to actually influence behavior and performance.
Overjustification effect. The overjustification effect occurs when an expected external incentive such as money or prizes decreases a person's intrinsic motivation to perform a task. Overjustification is an explanation for the phenomenon known as motivational "crowding out". The overall effect of offering a reward for a previously unrewarded ...
Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ ...