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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information ...
A video news release ( VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals ...
Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference .
In television or broadcast journalism, news analysts (also called newscasters or news anchors) examine, interpret, and broadcast news received from various sources of information. Anchors present this as news, either videotaped or live, through transmissions from on-the-scene reporters (news correspondents).
Decade Description 1970s–1980s The PLATO system (developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation) offers early forms of social media with Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowd-sourced online newspaper, and blog; and ...