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  2. Clark L. Hull - Wikipedia

    en.wikipedia.org/wiki/Clark_L._Hull

    Clark Leonard Hull (May 24, 1884 – May 10, 1952) was an American psychologist who sought to explain learning and motivation by scientific laws of behavior. Hull is known for his debates with Edward C. Tolman. He is also known for his work in drive theory. Hull spent the mature part of his career at Yale University, where he was recruited by ...

  3. Classical conditioning - Wikipedia

    en.wikipedia.org/wiki/Classical_conditioning

    Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).

  4. B. F. Skinner - Wikipedia

    en.wikipedia.org/wiki/B._F._Skinner

    Institutions. University of Minnesota. Indiana University. Harvard University. Signature. Burrhus Frederic Skinner (March 20, 1904 – August 18, 1990) was an American psychologist, behaviorist, inventor, and social philosopher. [2][3][4][5] He was the Edgar Pierce Professor of Psychology at Harvard University from 1958 until his retirement in ...

  5. Operant conditioning - Wikipedia

    en.wikipedia.org/wiki/Operant_conditioning

    Operant conditioning. Operant conditioning, also called instrumental conditioning, is a learning process where voluntary behaviors are modified by association with the addition (or removal) of reward or aversive stimuli. The frequency or duration of the behavior may increase through reinforcement or decrease through punishment or extinction.

  6. Hedonic motivation - Wikipedia

    en.wikipedia.org/wiki/Hedonic_motivation

    Operant Conditioning theory is a well-known theory that also deals with hedonic processes; it is a model that includes three different changing and molding behavior. [6] Positive reinforcement is the first area of this it offers giving a reward to increase the probability of changing a certain behavior. This presents a positive hedonic impact ...

  7. Kenneth Spence - Wikipedia

    en.wikipedia.org/wiki/Kenneth_Spence

    Kenneth Spence. Kenneth Wartinbee Spence (May 6, 1907 – January 12, 1967) was a prominent American psychologist known for both his theoretical and experimental contributions to learning theory and motivation. As one of the leading theorists of his time, [1] Spence was the most cited psychologist in the 14 most influential psychology journals ...

  8. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory. Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering, a German physiologist, and later expanded by Richard Solomon, a 20th-century psychologist.

  9. Drive reduction theory (learning theory) - Wikipedia

    en.wikipedia.org/wiki/Drive_reduction_theory...

    Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] ". Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]