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Guy Kawasaki. Guy Takeo Kawasaki (born August 30, 1954) is a Japanese-American marketing specialist, author, and Silicon Valley venture capitalist. [3] He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Ron Johnson (born October 15, 1959) is the CEO and founder of Enjoy Technology. Previously, he was CEO of JCPenney, where he led a failed effort to fundamentally reshape the retailer; senior vice president of retail operations at Apple Inc., where he developed the concept of the Apple Retail Stores and the Genius Bar; and the vice president of merchandising for Target Corporation, where he was ...
The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
History of Apple Inc. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Macintosh personal computer.
Craig Federighi (born 1968 or 1969) is an American engineer and business executive who is the senior vice president (SVP) of software engineering at Apple Inc. He oversees the development of Apple's operating systems. His teams are responsible for delivering the software of Apple's products, including the user interface, applications, and ...
Greg Joswiak. Greg "Joz" Joswiak is an American business executive who is the senior vice president of worldwide marketing at Apple Inc. [3][2] He replaced Phil Schiller, who served in a similar role, in 2020. [1][3] As lead marketer for the company, he oversees marketing of iPads, iPhones, MacBooks and services such as Apple TV+. [4]
Regis McKenna (born 1939? [citation needed]) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers.He and his firm helped market the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store ...
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