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  2. Interruption marketing - Wikipedia

    en.wikipedia.org/wiki/Interruption_marketing

    Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. [1] It's the opposite of permission marketing. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.

  3. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the ...

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    t. e. In marketing, lead generation ( / ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

  5. Cross-docking - Wikipedia

    en.wikipedia.org/wiki/Cross-docking

    v. t. e. Cross-docking is a logistical practice of Just-In-Time Scheduling where materials are delivered directly from a manufacturer or a mode of transportation to a customer or another mode of transportation. Cross-docking often aims to minimize overheads related to storing goods between shipments or while awaiting a customer's order. [1]

  6. Electronic data interchange - Wikipedia

    en.wikipedia.org/wiki/Electronic_data_interchange

    In 1996, the National Institute of Standards and Technology defined electronic data interchange as "the computer-to-computer interchange of a standardized format for data exchange. EDI implies a sequence of messages between two parties, either of whom may serve as originator or recipient. The formatted data representing the documents may be ...

  7. Supply chain management - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_management

    Customer service management process Customer relationship management concerns the relationship between an organization and its customers. Customer service is the source of customer information. It also provides the customer with real-time information on scheduling and product availability through interfaces with the company's production and ...

  8. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven ...

  9. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services, professional services and ...

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