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MGA Entertainment planned to double the sales of L.O.L. Surprise toys in 2018. Several new higher-priced L.O.L. Surprise toys were released over summer including the L.O.L. Surprise House, L.O.L. Amazing Surprise, and the L.O.L. Bigger Surprise!. The L.O.L. Amazing Surprise Playset was a Top 100 toy on Amazon in November 2019, according to ...
Rainbow High is a fashion doll franchise created by Michael Scott Anderson originally as Rainbow Surprise and released by American toy company MGA Entertainment in 2020 originally as a spin-off from their Poopsie Slime Surprise brand. The back story for the franchise revolves around an elite high school for the visual arts, featuring students ...
GoldieBlox. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
Girls' toys and games are toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity. One commentator have argued that the market for girl's toys and games is more challenging than that for boys' toys ...
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"It makes it seem like it's so normal for building sets to be for boys and then — 'Oh, by the way girls can build stuff too, we guess,'" Abi Bechtel said. That was Abi Bechtel from Ohio ...
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