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Learn about the concept, evolution, and methods of digital marketing, the component of marketing that uses online technologies to promote products and services. Explore the various digital media platforms, channels, and strategies that marketers use to reach and engage consumers.
Digital printing is a method of printing from a digital image directly to various media, without using printing plates. Learn about different types of digital printing, such as inkjet, laser, and cylinder printing, and their advantages and disadvantages.
Learn about the different e-book formats used to create and publish e-books, such as EPUB, PDF, MOBI, and more. Compare their features, advantages, disadvantages, and compatibility with various e-book readers and devices.
Digital media is any communication media that operates with encoded machine-readable data formats. Learn about the types, impact, and history of digital media, from binary code to digital computers, from print to online platforms.
Electronic media are media that use electronics or electromechanical means for the audience to access the content. Learn about the history of electronic media, from telegraph to internet, and see examples of electronic media sources and devices.
PDF is a file format developed by Adobe in 1992 to present documents independently of software, hardware, and operating systems. It is based on PostScript, a page description language, and has evolved to support various features such as multimedia, encryption, and digital signatures.
Digital content is any content that exists in the form of digital data, such as video, audio, images, text, and stories. Learn about the history, types, and examples of digital content, as well as the business implications and challenges of creating and distributing it.
Print on demand (POD) is a printing technology and business process that produces books or other materials only when an order is received, using digital printing. Learn about the history, benefits, and types of POD services for authors, publishers, and consumers.