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  2. Dual-coding theory - Wikipedia

    en.wikipedia.org/wiki/Dual-coding_theory

    Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...

  3. Picture superiority effect - Wikipedia

    en.wikipedia.org/wiki/Picture_superiority_effect

    Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.

  4. Allan Paivio - Wikipedia

    en.wikipedia.org/wiki/Allan_Paivio

    Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a phonological loop. Paivio's work has implications in many areas including human factors , interface design, as well as the development of educational materials.

  5. E-learning (theory) - Wikipedia

    en.wikipedia.org/wiki/E-learning_(theory)

    This gave rise to dual-coding theory, first proposed by Allan Paivio and later applied to multimedia learning by Richard Mayer. According to Mayer, [24] separate channels of working memory process auditory and visual information during any lesson. Consequently, a learner can use more cognitive processing capacities to study materials that ...

  6. Multiple code theory - Wikipedia

    en.wikipedia.org/wiki/Multiple_Code_Theory

    Multiple code theory. Multiple code theory (MCT) is a theory that conceives of the human brain as processing information in three codes. A certain issue can be coded in three languages, via symbolic verbal information (letters), symbolic nonverbal information (images), and pre-symbolic information (body feeling).

  7. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change ...

  8. Seductive details - Wikipedia

    en.wikipedia.org/wiki/Seductive_details

    Classic learning theories and the modern dual-coding theory support the introduction of interesting, tangential details to learning content. There is evidence that interesting and engaging information promotes image-based thoughts and is better remembered because it allows storage of material in both verbal and nonverbal systems.

  9. Predictive coding - Wikipedia

    en.wikipedia.org/wiki/Predictive_coding

    Predictive coding. In neuroscience, predictive coding (also known as predictive processing) is a theory of brain function which postulates that the brain is constantly generating and updating a "mental model" of the environment. According to the theory, such a mental model is used to predict input signals from the senses that are then compared ...