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Design elements are the basic units of any visual design which form its structure and convey visual messages. [1] [2] Painter and design theorist Maitland E. Graves (1902-1978), who attempted to gestate the fundamental principles of aesthetic order in visual design, [3] in his book, The Art of Color and Design (1941), defined the elements of ...
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Composition (visual arts) The term composition means "putting together". It can be thought of as the organization of the elements of art according to the principles of art. Composition can apply to any work of art, from music through writing and into photography, that is arranged using conscious thought. In the visual arts, composition is often ...
Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1] While it may occur naturally in any visual field, the term is most commonly used in design (especially graphic design ...
Elements of art are stylistic features that are included within an art piece to help the artist communicate. [1] The seven most common elements include line, shape, texture, form, space, color and value, with the additions of mark making, and materiality. [1] [2] When analyzing these intentionally utilized elements, the viewer is guided towards ...
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] Visual communication has been proven to be unique when compared to other verbal or written ...
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