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2. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1][2][3]

3. Engagement marketing - Wikipedia

   en.wikipedia.org/wiki/Engagement_marketing

   Create the digital customer experience framework to address all areas of interaction between customers and the business. Use proven tools, the "7Cs", to support the framework. The key tools are: content, customization, customer care, communication, community, connectivity, and convenience. Integrate the online and offline customer experience ...

4. Omnichannel - Wikipedia

   en.wikipedia.org/wiki/Omnichannel

   The United States government digital strategy includes information and customer-centric shared platforms that provide security and privacy. [11] Omnichannel is used to communicate with citizens through the platform of their choice at their convenience and use feedback to analyze the citizen experience to better serve. [12]

5. Artificial intelligence in customer experience - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence_in...

   Artificial intelligence in customer experience is the use and development of artificial intelligence (AI) to aid and improve customer experience (sometimes abbreviated to CX AI). [1] [2] Chatbots are often seen as the first step in the development of AI within the industry, but more tailored offerings are slowly becoming available. The use of ...

6. Persona (user experience) - Wikipedia

   en.wikipedia.org/wiki/Persona_(user_experience)

   Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...

7. Looking for a New Job? Here's How To Become A Product ... - AOL

   www.aol.com/lifestyle/looking-job-heres-become...

   4 Underrated Skills of Non-Technical Product Managers. 1. Presentation Skills. Many non-technical PMs have backgrounds in the creative and communications sector.