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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    With the increase in the use of social media platforms, integrating CRM with the help of social media can potentially be a quicker and more cost-friendly process. Some CRM systems integrate social media sites like Twitter, LinkedIn, and Facebook to track and communicate with customers.

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  5. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or ...

  6. Facebook stock could get a big boost from surging Oculus ...

    www.aol.com/finance/facebook-stock-could-big...

    Additionally, recent Mastercard data indicates that online retail Holiday sales were up 11% year-over-year (and 61% vs. 2019), providing further evidence that holiday ad demand was likely robust.

  7. ExactTarget Expands Pardot's B-to-B Marketing Automation to ...

    www.aol.com/news/2013-05-21-exacttarget-expands...

    The new capability integrates Pardot's technology into Facebook tabs built on ExactTarget's SocialPages, enabling marketers to acquire new leads by providing prospects an opportunity to register ...

  8. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

  9. Social commerce - Wikipedia

    en.wikipedia.org/wiki/Social_commerce

    Purchase-to-pay. Super-apps. v. t. e. Social commerce [1] is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. [2]