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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing' or 'web marketing'. Worldwide digital marketing has become the most common used term and took off in the business industry, especially after the year 2013.

3. Digital marketing engineer - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing_engineer

   A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital ...

4. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically conducted by the seller, typically a retailer or manufacturer.

5. Advertising agency - Wikipedia

   en.wikipedia.org/wiki/Advertising_agency

   Advertising agency. An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that ...

6. Chief marketing officer - Wikipedia

   en.wikipedia.org/wiki/Chief_marketing_officer

   A chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [1] [2] is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the ...

7. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...