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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

  3. Professional certification - Wikipedia

    en.wikipedia.org/wiki/Professional_certification

    A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies. Most certifications are time-limited; some expire after a period of ...

  4. List of professional designations in the United States

    en.wikipedia.org/wiki/List_of_professional...

    A professional doctoral degree for naturopathic practitioners in the United States. Holders of the ND or NMD degree are known as naturopathic physicians in states where they may be licensed. The designation NMD is used in Arizona. Doctor of Business Administration. DBA or DrBA. Doctor of Education.

  5. Digital marketing engineer - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing_engineer

    A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital ...

  6. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    e. In marketing, lead generation ( / ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

  7. The Chartered Institute of Marketing - Wikipedia

    en.wikipedia.org/wiki/The_Chartered_Institute_of...

    Chris Daly. Website. www .cim .co .uk. The Chartered Institute of Marketing ( CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. [1] CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. [2]

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