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Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. First time published as a combination of the mediums by Canadian media mogul, journalist and artist, Good Fridae Mattas in 2003. [1]
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets.
For instance, online advertising is a new wave example towards the use of multimedia in advertising that provides many benefits to the online companies and traditional corporations. New technologies today have brought on an evolution of multimedia in advertising and a shift from traditional techniques.
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns. Media ethics promotes and defends values such ...
Participatory media are social media whose value and power derives from the active participation of many people. This is a psychological and social characteristic. One example is StumbleUpon. Social networks, when amplified by information and communication networks, enable broader, faster, and lower cost coordination of activities.