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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .
Clean URLs (also known as user-friendly URLs, pretty URLs, search engine-friendly URLs or RESTful URLs) are web addresses or Uniform Resource Locator (URLs) intended to improve the usability and accessibility of a website, web application, or web service by being immediately and intuitively meaningful to non-expert users.
In software deployment, an environment or tier is a computer system or set of systems in which a computer program or software component is deployed and executed. In simple cases, such as developing and immediately executing a program on the same machine, there may be a single environment, but in industrial use, the development environment (where changes are originally made) and production ...
Site reliability engineering. Site reliability engineering (SRE) is a set of principles and practices that applies aspects of software engineering to IT infrastructure and operations. [1] SRE aims to create highly reliable and scalable IT systems. Although they are closely related, SRE is slightly different from DevOps. [2][3][4]
Domain masking or URL masking is the act of hiding the actual domain name of a website from the URL field of a user 's web browser in favor of another name. [1] There are many ways to do this, including the following examples. HTML inline frame or frameset so a frame embedded in the main website actually points to some other site.
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Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
Website audit. Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web ...
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