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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 ...
As online shopping grew in popularity, gendered color-coding migrated to the new medium. A study of the gender marketing of toys on the Disney store website found that '85% of toys that had red, black, brown, or gray as their most predominant color were for "boys only", while 86.2% of toys that were pink were for "girls only" '. Pink prove to ...
Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. [1] [2] Aimed at children ages 7-14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other ...
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]
Toy (s) My Little Pony: Equestria Girls. My Little Pony: Equestria Girls, simply known as Equestria Girls, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series.
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