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The stadium took on a temporary name, Broncos Stadium at Mile High, for the remainder of 2018 - including the 2018 NFL season - and part of 2019 before a new corporate naming rights agreement with Colorado-based Empower was announced on September 4, 2019.
Mile High Stadium (originally Bears Stadium until 1968) was an outdoor multi-purpose stadium located in Denver, Colorado, from 1948 to 2001. The stadium was built in 1948 to accommodate the Denver Bears baseball team, [5] which was a member of the Western League during its construction. Originally designed as a baseball venue, [5] the stadium ...
[177] [178] However, in the summer of 2016, Sports Authority went bankrupt, the stadium was renamed Broncos Stadium at Mile High, and the Broncos sought out a naming rights sponsor until September 2019 when they agreed to rename the stadium Empower Field at Mile High. [179] The altitude has also been attributed as part of the team's home success.
From its opening through 2020, the naming rights to the arena were held by PepsiCo, under which it was known as Pepsi Center. On October 22, 2020, the naming rights were sold to Broomfield -based Ball Corporation as part of a global multi-year agreement with Kroenke Sports & Entertainment (KSE), which also makes it the exclusive "sustainability ...
The majority of current NFL stadiums have sold naming rights to corporations. Only 3 of the league's 30 stadiums — Arrowhead Stadium, Lambeau Field, and Soldier Field — do not currently use a corporate-sponsored name. Though the Chiefs sold naming rights of the football field to GEHA, the team retain stadium branding under the Arrowhead ...
The stadium, which opened in 1999 with the team's expansion rebirth, was simply known as Cleveland Browns Stadium until 2013. That's when FirstEnergy Corp. agreed to a 17-year, $107-million deal ...
Coors Field was the first new stadium added in a six-year period in which Denver's sports venues were upgraded, along with Ball Arena (originally Pepsi Center) and Empower Field at Mile High (originally Invesco Field). It was also the first baseball-only park in the National League since Dodger Stadium was built in 1962.
In 2019, Empower signed a 21-season contract to the naming rights of the Denver Broncos stadium, which is named Empower Field at Mile High. [ 11 ] In June 2020, the company announced its acquisition of Personal Capital , an investment and wealth management adviser, for $825 million. [ 12 ]